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CompTIA DA0-001 Practice Test - Questions Answers, Page 2

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A company's marketing department wants to do a promotional campaign next month. A data analyst on the team has been asked to perform customer segmentation, looking at how recently a customer bought the product, at what frequency, and at what value. Which of the following types of analysis would this practice be considered?

A.
Prescriptive
A.
Prescriptive
Answers
B.
Trend
B.
Trend
Answers
C.
Gap
C.
Gap
Answers
D.
Custer
D.
Custer
Answers
Suggested answer: D

Explanation:

Customer segmentation is a type of cluster analysis, which is a method of grouping data points based on their similarities or differences. Cluster analysis can help identify patterns and trends in the data, as well as target specific groups of customers for marketing purposes. One common technique for customer segmentation is RFM analysis, which stands for recency, frequency, and monetary value.

This technique assigns a score to each customer based on how recently they bought the product, how often they buy the product, and how much they spend on the product. These scores can then be used to create clusters of customers with different characteristics and preferences. Therefore, the correct answer is D. Reference: Cluster Analysis - Statistics Solutions, RFM Analysis: The Ultimate Guide for Customer Segmentation

A publishing group has requested a dashboard to track submissions before publication. A key requirement is that all changes are tracked, as multiple users will be checking out documents and editing them before submissions are considered final. Which of the following is the BEST way to meet this stakeholder requirement?

A.
Display the version number next to each submission on the dashboard.
A.
Display the version number next to each submission on the dashboard.
Answers
B.
Present a data refresh date at the top of the dashboard.
B.
Present a data refresh date at the top of the dashboard.
Answers
C.
Confirm the dashboard is adhering to the corporate style guide.
C.
Confirm the dashboard is adhering to the corporate style guide.
Answers
D.
Use permissions to ensure users only see certain versions of the submissions.
D.
Use permissions to ensure users only see certain versions of the submissions.
Answers
Suggested answer: A

Explanation:

A static report is a type of report that shows a snapshot of data at a specific point in time. A static report does not change or update automatically, unless the data source is refreshed or the report is regenerated. A static report is suitable for situations where the data does not change frequently or where historical data is needed for comparison or analysis. In this case, the data analyst is asked to create a sales report for the second-quarter 2020 board meeting, which will include a review of the business's performance through the second quarter. The board meeting will be held on July 15, 2020, after the numbers are finalized. This means that the data analyst does not need to show real-time or dynamic data, but rather a fixed and accurate view of the sales data for the second quarter.

Therefore, a static report would be the best way to meet this stakeholder requirement. Therefore, the correct answer is A. Reference: What are Static Reports? | Sisense, Static vs Dynamic Reports -What's The Difference? | datapine

The number of phone calls that the call center receives in a day is an example of:

A.
continuous data.
A.
continuous data.
Answers
B.
categorical data.
B.
categorical data.
Answers
C.
ordinal data.
C.
ordinal data.
Answers
D.
discrete data.
D.
discrete data.
Answers
Suggested answer: D

Explanation:

Discrete data is a type of data that can only take certain values, usually whole numbers or integers.

Discrete data can be counted, but not measured. For example, the number of students in a class, the number of books in a library, or the number of phone calls that a call center receives in a day are all examples of discrete data. Discrete data is different from continuous data, which can take any value within a range, and can be measured with precision. For example, the height of a person, the weight of a fruit, or the temperature of a room are all examples of continuous data. Therefore, the correct answer is D. Reference: [Discrete vs Continuous Data: Definition and Examples - Statistics How To], [Discrete Data - Definition and Examples | Math Goodies]

A data analyst is asked to create a sales report for the second-quarter 2020 board meeting, which will include a review of the business's performance through the second quarter. The board meeting will be held on July 15, 2020, after the numbers are finalized. Which of the following report types should the data analyst create?

A.
Static
A.
Static
Answers
B.
Real-time
B.
Real-time
Answers
C.
Self-service
C.
Self-service
Answers
D.
Dynamic
D.
Dynamic
Answers
Suggested answer: A

Explanation:

A dynamic report is a type of report that shows data that changes or updates automatically based on certain criteria or parameters. A dynamic report can allow users to interact with the data, filter it, drill down into it, or visualize it in different ways. A dynamic report is suitable for situations where the data changes frequently or where real-time or near-real-time data is needed for decision making or analysis. In this case, the data analyst is asked to create a sales report for the second-quarter 2020 board meeting, which will include a review of the business's performance through the second quarter. The board meeting will be held on July 15, 2020, after the numbers are finalized. This means that the data analyst does not need to show real-time or dynamic data, but rather a fixed and accurate view of the sales data for the second quarter. Therefore, a static report would be the best way to meet this stakeholder requirement. Therefore, the correct answer is A. Reference: [What are Dynamic Reports? | Sisense], Static vs Dynamic Reports - What's The Difference? | datapine

Which of the following would be considered non-personally identifiable information?

A.
Cell phone device name
A.
Cell phone device name
Answers
B.
Customer's name
B.
Customer's name
Answers
C.
Government ID number
C.
Government ID number
Answers
D.
Telephone number
D.
Telephone number
Answers
Suggested answer: A

Explanation:

Non-personally identifiable information (non-PII) is any data that cannot be used to identify, contact, or locate a specific individual, either alone or combined with other sources. Non-PII can include aggregated statistics, anonymous data, device identifiers, IP addresses, cookies, and other types of information that do not reveal the identity or location of a person. Cell phone device name is an example of non-PII, as it does not reveal any personal information about the owner or user of the device. Therefore, the correct answer is A. Reference: What is Non-Personally Identifiable Information (Non-PII)? | Definition and Examples, What is Personally Identifiable Information (PII)? | Definition and Examples

Which of the following is the correct data type for text?

A.
Boolean
A.
Boolean
Answers
B.
String
B.
String
Answers
C.
Integer
C.
Integer
Answers
D.
Float
D.
Float
Answers
Suggested answer: B

Explanation:

A string is a data type that represents a sequence of characters, such as text, symbols, numbers, or punctuation marks. Strings are enclosed in quotation marks, such as "Hello", "123", or "!@#". Strings can be manipulated, concatenated, sliced, indexed, formatted, and searched using various methods and functions. A string is different from other data types, such as boolean, integer, or float, which represent logical values (true or false), whole numbers, or decimal numbers respectively. Therefore, the correct answer is B. Reference: What is a String? | Definition and Examples, Python String Methods

Which of the following should be accomplished NEXT after understanding a business requirement for a data analysis report?

A.
Rephrase the business requirement.
A.
Rephrase the business requirement.
Answers
B.
Determine the data necessary for the analysis.
B.
Determine the data necessary for the analysis.
Answers
C.
Build a mock dashboard/presentation layout.
C.
Build a mock dashboard/presentation layout.
Answers
D.
Perform exploratory data analysis.
D.
Perform exploratory data analysis.
Answers
Suggested answer: B

Explanation:

Exploratory data analysis (EDA) is a process of examining and summarizing a dataset using various techniques, such as descriptive statistics, visualizations, correlations, outliers detection, and hypothesis testing. EDA can help reveal the main characteristics, patterns, trends, and insights from the data, as well as identify any problems or issues with the data quality or structure. EDA is usually performed after understanding a business requirement for a data analysis report and before building a mock dashboard/presentation layout. Therefore, the correct answer is B. Reference: [What is Exploratory Data Analysis? | Definition and Examples], [Exploratory Data Analysis in Python]

Which of the following is a common data analytics tool that is also used as an interpreted, high-level, general-purpose programming language?

A.
SAS
A.
SAS
Answers
B.
Microsoft Power BI
B.
Microsoft Power BI
Answers
C.
IBM SPSS
C.
IBM SPSS
Answers
D.
Python
D.
Python
Answers
Suggested answer: D

Explanation:

Python is a common data analytics tool that is also used as an interpreted, high-level, generalpurpose programming language. Python has a simple and expressive syntax that makes it easy to read and write code. Python also has a rich set of libraries and frameworks that support various tasks and applications in data analytics, such as data manipulation, visualization, machine learning, natural language processing, web scraping, and more. Some examples of popular Python libraries for data analytics are pandas, numpy, matplotlib, seaborn, scikit-learn, nltk, and beautifulsoup. Python is different from other data analytics tools that are not programming languages but rather software applications or platforms that provide graphical user interfaces (GUIs) for data analysis and visualization. Some examples of these tools are SAS, Microsoft Power BI, IBM SPSS. Therefore, the correct answer is D. Reference: [What is Python? | Definition and Examples], [Python Libraries for Data Science]

A data analyst needs to present the results of an online marketing campaign to the marketing manager. The manager wants to see the most important KPIs and measure the return on marketing investment. Which of the following should the data analyst use to BEST communicate this information to the manager?

A.
A real-time monitor that allows the manager to view performance the day the campaign was launched
A.
A real-time monitor that allows the manager to view performance the day the campaign was launched
Answers
B.
A sell-service dashboard that allows the manager to look at the company's annual budget performance
B.
A sell-service dashboard that allows the manager to look at the company's annual budget performance
Answers
C.
A spreadsheet of the raw data from all marketing campaigns and channels
C.
A spreadsheet of the raw data from all marketing campaigns and channels
Answers
D.
A summary with statistics, conclusions, and recommendations from the data analyst
D.
A summary with statistics, conclusions, and recommendations from the data analyst
Answers
Suggested answer: D

Explanation:

A summary with statistics, conclusions, and recommendations from the data analyst is the best way to communicate the results of an online marketing campaign to the marketing manager. A summary can provide a concise and clear overview of the most important KPIs and measure the return on marketing investment, as well as highlight the main findings and insights from the data analysis. A summary can also include actionable suggestions and best practices for improving the campaign performance and achieving the marketing objectives. A summary is different from other options, such as a real-time monitor, a self-service dashboard, or a spreadsheet of raw data, which may not provide enough context, interpretation, or guidance for the manager. Therefore, the correct answer is D. Reference: How to Write a Data Analysis Report: 6 Essential Tips, How to Write a Marketing Report (with Pictures) - wikiHow

A data analyst for a media company needs to determine the most popular movie genre. Given the table below:

Which of the following must be done to the Genre column before this task can be completed?

A.
Append
A.
Append
Answers
B.
Merge
B.
Merge
Answers
C.
Concatenate
C.
Concatenate
Answers
D.
Delimit
D.
Delimit
Answers
Suggested answer: D

Explanation:

Delimiting is the process of splitting a column of data into multiple columns based on a separator or delimiter character. Delimiting can help separate data that is combined or concatenated in one column into distinct values or categories. For example, if a column contains text values that are separated by commas, such as "Comedy, Suspense", delimiting can split this column into two columns, one for "Comedy" and one for "Suspense". Delimiting is different from other options, such as appending, merging, or concatenating, which are methods of combining or joining data from multiple columns or sources. In this case, the data analyst needs to determine the most popular movie genre based on the Genre column in the table. However, this column contains multiple genres for each movie, separated by commas. Therefore, the data analyst must delimit this column before this task can be completed. Therefore, the correct answer is D. Reference: Split text into different columns with functions - Office Support, How to Split Text in Excel (Using Formulas & Split Function)

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