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SCENARIO Please use the following to answer the next question: Anna and Frank both work at Granchester University. Anna is a lawyer responsible for data protection, while Frank is a lecturer in the engineering department. The University maintains a number of types of records: Student records, including names, student numbers, home addresses, pre-university information, university attendance and performance records, details of special educational needs and financial information. Staff records, including autobiographical materials (such as curricula, professional contact files, student evaluations and other relevant teaching files). Alumni records, including birthplaces, years of birth, dates of matriculation and conferrals of degrees. These records are available to former students after registering through Granchester's Alumni portal. Department for Education records, showing how certain demographic groups (such as first-generation students) could be expected, on average, to progress. These records do not contain names or identification numbers. Under their security policy, the University encrypts all of its personal data records in transit and at rest. In order to improve his teaching, Frank wants to investigate how his engineering students perform in relational to Department for Education expectations. He has attended one of Anna's data protection training courses and knows that he should use no more personal data than necessary to accomplish his goal. He creates a program that will only export some student data: previous schools attended, grades originally obtained, grades currently obtained and first time university attended. He wants to keep the records at the individual student level. Mindful of Anna's training, Frank runs the student numbers through an algorithm to transform them into different reference numbers. He uses the same algorithm on each occasion so that he can update each record over time. One of Anna's tasks is to complete the record of processing activities, as required by the GDPR. After receiving her email reminder, as required by the GDPR. After receiving her email reminder, Frank informs Anna about his performance database. Ann explains to Frank that, as well as minimizing personal data, the University has to check that this new use of existing data is permissible. She also suspects that, under the GDPR, a risk analysis may have to be carried out before the data processing can take place. Anna arranges to discuss this further with Frank after she has done some additional research. Frank wants to be able to work on his analysis in his spare time, so he transfers it to his home laptop (which is not encrypted). Unfortunately, when Frank takes the laptop into the University he loses it on the train. Frank has to see Anna that day to discuss compatible processing. He knows that he needs to report security incidents, so he decides to tell Anna about his lost laptop at the same time. Anna will find that a risk analysis is NOT necessary in this situation as long as?





SCENARIO Please use the following to answer the next question: Jane starts her new role as a Data Protection Officer (DPO) at a Malta-based company that allows anyone to buy and sell cryptocurrencies via its online platform. The company stores and processes the personal data of its customers in a dedicated data center located in Malta (EU). People wishing to trade cryptocurrencies are required to open an online account on the platform. They then must successfully pass a Know Your Customer (KYC) due diligence procedure aimed at preventing money laundering and ensuring compliance with applicable financial regulations. The non-European customers are also required to waive all their GDPR rights by reading a disclaimer written in bold and ticking a checkbox on a separate page in order to get their account approved on the platform. All customers must likewise accept the terms of service of the platform. The terms of service also include a privacy policy section, saying, among other things, that if a customer fails the KYC process, its KYC data will be automatically shared with the national anti-money laundering agency. The KYC procedure requires customers to answer many questions, including whether they have any criminal convictions, whether they use recreational drugs or have problems with alcohol, and whether they have a terminal illness. While providing this data, customers see a conspicuous message saying that this data is meant only to prevent fraud and account takeover, and will be never shared with private third parties. The company regularly conducts external security testing of its online systems by independent cybersecurity companies from the EU. At the final stage of testing, the company provides cybersecurity assessors with access to its central database to review security permissions, roles and policies. Personal data in the database is encrypted; however, cybersecurity assessors usually have access to the decryption keys obtained while running initial security testing. The assessors must strictly follow the guidelines imposed by the company during the entire testing and auditing process. All customer data, including trading activities and all internal communications with technical support, are permanently stored in a secured AWS S3 Glacier cloud data storage, located in Ireland, for backup and compliance purposes. The data is securely transferred to the cloud and then is properly encrypted while at rest by using AWS-native encryption mechanisms. These mechanisms give AWS the necessary technical means to encrypt and decrypt the data when such is required by the company. There is no data processing agreement between AWS and the company. Should Jane modify the required GDPR rights waiver for non-European residents?

Which of the following is NOT recognized as being a common characteristic of cloud-computing services?

A.

The service's infrastructure is shared among the supplier's customers and can be located in a number of countries.

A.

The service's infrastructure is shared among the supplier's customers and can be located in a number of countries.

Answers
B.

The supplier determines the location, security measures, and service standards applicable to the processing.

B.

The supplier determines the location, security measures, and service standards applicable to the processing.

Answers
C.

The supplier allows customer data to be transferred around the infrastructure according to capacity.

C.

The supplier allows customer data to be transferred around the infrastructure according to capacity.

Answers
D.

The supplier assumes the vendor's business risk associated with data processed by the supplier.

D.

The supplier assumes the vendor's business risk associated with data processed by the supplier.

Answers
Suggested answer: D

Explanation:

This is not a common characteristic of cloud-computing services, as the supplier usually does not assume the vendor's business risk. In fact, the supplier often limits its liability for data breaches or losses, and the vendor remains responsible for complying with data protection laws and regulations. The other options are common characteristics of cloud-computing services, as they reflect the nature of cloud computing as a flexible, scalable, and cost-effective way of processing data, but also pose challenges for data protection and security.Reference:

Free CIPP/E Study Guide, page 17, section 2.3.2

CIPP/E Certification, page 12, section 2.3.2

Cipp-e Study guides, Class notes & Summaries, page 23, section 2.3.2

When may browser settings be relied upon for the lawful application of cookies?

A.

When a user rejects cookies that are strictly necessary.

A.

When a user rejects cookies that are strictly necessary.

Answers
B.

When users are aware of the ability to adjust their settings.

B.

When users are aware of the ability to adjust their settings.

Answers
C.

When users are provided with information about which cookies have been set.

C.

When users are provided with information about which cookies have been set.

Answers
D.

When it is impossible to bypass the choices made by users in their browser settings.

D.

When it is impossible to bypass the choices made by users in their browser settings.

Answers
Suggested answer: D

Explanation:

:According to the ICO guidance on the use of cookies and similar technologies1, browser settings and other control mechanisms can be relied upon for the lawful application of cookies only if they meet the following conditions:

They are designed to protect users' privacy and provide them with control over the use of cookies and similar technologies;

They are prominent and easy to use, and do not require users to take unnecessary steps or provide unnecessary information;

They are specific and granular enough to allow users to express their preferences for different types and purposes of cookies and similar technologies;

They are sufficiently informed and clear about the cookies and similar technologies that will be set or accessed, and the purposes for which they will be used;

They are regularly reviewed and updated to reflect any changes in the cookies and similar technologies that are used or the purposes for which they are used;

They are not overridden or circumvented by other software or settings that may interfere with users' choices;

They provide an effective means of withdrawing consent at any time.

Therefore, browser settings and other control mechanisms can be a valid way of obtaining consent for cookies and similar technologies, but only if they meet these high standards and ensure that users have a real and meaningful choice over the use of cookies and similar technologies on their devices.Reference:1How do we comply with the cookie rules? | ICO. Available at:4(Accessed: 11 December 2023).

SCENARIO

Please use the following to answer the next question:

The fitness company Vigotron has recently developed a new app called M-Health, which it wants to market on its website as a free download. Vigotron's marketing manager asks his assistant Emily to create a webpage that describes the app and specifies the terms of use. Emily, who is new at Vigotron, is excited about this task. At her previous job she took a data protection class, and though the details are a little hazy, she recognizes that Vigotron is going to need to obtain user consent for use of the app in some cases. Emily sketches out the following draft, trying to cover as much as possible before sending it to Vigotron's legal department.

Registration Form

Vigotron's new M-Health app makes it easy for you to monitor a variety of health-related activities, including diet, exercise, and sleep patterns. M-Health relies on your smartphone settings (along with other third-party apps you may already have) to collect data about all of these important lifestyle elements, and provide the information necessary for you to enrich your quality of life. (Please click here to read a full description of the services that M-Health provides.)

Vigotron values your privacy. The M-Heaith app allows you to decide which information is stored in it, and which apps can access your data. When your device is locked with a passcode, all of your health and fitness data is encrypted with your passcode. You can back up data stored in the Health app to Vigotron's cloud provider, Stratculous. (Read more about Stratculous here.)

Vigotron will never trade, rent or sell personal information gathered from the M-Health app. Furthermore, we will not provide a customer's name, email address or any other information gathered from the app to any third- party without a customer's consent, unless ordered by a court, directed by a subpoena, or to enforce the manufacturer's legal rights or protect its business or property.

We are happy to offer the M-Health app free of charge. If you want to download and use it, we ask that you first complete this registration form. (Please note that use of the M-Health app is restricted to adults aged 16 or older, unless parental consent has been given to minors intending to use it.)

First name:

Surname:

Year of birth:

Email:

Physical Address (optional*):

Health status:

*If you are interested in receiving newsletters about our products and services that we think may be of interest to you, please include your physical address. If you decide later that you do not wish to receive these newsletters, you can unsubscribe by sending an email to [email protected] or send a letter with your request to the address listed at the bottom of this page.

Terms and Conditions

1. Jurisdiction. [...]

2. Applicable law. [...]

3. Limitation of liability. [...]

Consent

By completing this registration form, you attest that you are at least 16 years of age, and that you consent to the processing of your personal data by Vigotron for the purpose of using the M-Health app. Although you are entitled to opt out of any advertising or marketing, you agree that Vigotron may contact you or provide you with any required notices, agreements, or other information concerning the services by email or other electronic means. You also agree that the Company may send automated emails with alerts regarding any problems with the M-Health app that may affect your well being.

Emily sends the draft to Sam for review. Which of the following is Sam most likely to point out as the biggest problem with Emily's consent provision?

A.

It is not legal to include fields requiring information regarding health status without consent.

A.

It is not legal to include fields requiring information regarding health status without consent.

Answers
B.

Processing health data requires explicit consent, but the form does not ask for explicit consent.

B.

Processing health data requires explicit consent, but the form does not ask for explicit consent.

Answers
C.

Direct marketing requires explicit consent, whereas the registration form only provides for a right to object

C.

Direct marketing requires explicit consent, whereas the registration form only provides for a right to object

Answers
D.

The provision of the fitness app should be made conditional on the consent to the data processing for direct marketing.

D.

The provision of the fitness app should be made conditional on the consent to the data processing for direct marketing.

Answers
Suggested answer: C

Explanation:

According to the GDPR, personal data must be collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes1.This means that data controllers must inform data subjects about the purposes of data processing and obtain their consent or another lawful basis for any new or different purposes2.

In the scenario, Brady transferred his customers' personal data to Hermes Designs, a third-party contractor, to fulfill a requested service. However, Hermes Designs used the data for a new purpose that was not disclosed to the customers: creating sample customized banner advertisements and conducting direct marketing. This is a violation of the purpose limitation principle and could expose Brady to legal risks and customer complaints.

Therefore, Brady should be concerned with Hermes Designs' handling of customer personal data and take appropriate measures to ensure compliance with the GDPR.

I hope this helps. If you have any other questions, please feel free to ask.

1: Article 5(1)(b) of the GDPR2: Article 6(4) of the GDPR

SCENARIO

Please use the following to answer the next question:

The fitness company Vigotron has recently developed a new app called M-Health, which it wants to market on its website as a free download. Vigotron's marketing manager asks his assistant Emily to create a webpage that describes the app and specifies the terms of use. Emily, who is new at Vigotron, is excited about this task. At her previous job she took a data protection class, and though the details are a little hazy, she recognizes that Vigotron is going to need to obtain user consent for use of the app in some cases. Emily sketches out the following draft, trying to cover as much as possible before sending it to Vigotron's legal department.

Registration Form

Vigotron's new M-Health app makes it easy for you to monitor a variety of health-related activities, including diet, exercise, and sleep patterns. M-Health relies on your smartphone settings (along with other third-party apps you may already have) to collect data about all of these important lifestyle elements, and provide the information necessary for you to enrich your quality of life. (Please click here to read a full description of the services that M-Health provides.)

Vigotron values your privacy. The M-Heaith app allows you to decide which information is stored in it, and which apps can access your data. When your device is locked with a passcode, all of your health and fitness data is encrypted with your passcode. You can back up data stored in the Health app to Vigotron's cloud provider, Stratculous. (Read more about Stratculous here.)

Vigotron will never trade, rent or sell personal information gathered from the M-Health app. Furthermore, we will not provide a customer's name, email address or any other information gathered from the app to any third- party without a customer's consent, unless ordered by a court, directed by a subpoena, or to enforce the manufacturer's legal rights or protect its business or property.

We are happy to offer the M-Health app free of charge. If you want to download and use it, we ask that you first complete this registration form. (Please note that use of the M-Health app is restricted to adults aged 16 or older, unless parental consent has been given to minors intending to use it.)

First name:

Surname:

Year of birth:

Email:

Physical Address (optional*):

Health status:

*If you are interested in receiving newsletters about our products and services that we think may be of interest to you, please include your physical address. If you decide later that you do not wish to receive these newsletters, you can unsubscribe by sending an email to [email protected] or send a letter with your request to the address listed at the bottom of this page.

Terms and Conditions

1. Jurisdiction. [...]

2. Applicable law. [...]

3. Limitation of liability. [...]

Consent

By completing this registration form, you attest that you are at least 16 years of age, and that you consent to the processing of your personal data by Vigotron for the purpose of using the M-Health app. Although you are entitled to opt out of any advertising or marketing, you agree that Vigotron may contact you or provide you with any required notices, agreements, or other information concerning the services by email or other electronic means. You also agree that the Company may send automated emails with alerts regarding any problems with the M-Health app that may affect your well being.

If a user of the M-Health app were to decide to withdraw his consent, Vigotron would first be required to do what?

A.

Provide the user with logs of data collected through use of the app.

A.

Provide the user with logs of data collected through use of the app.

Answers
B.

Erase any data collected from the time the app was first used.

B.

Erase any data collected from the time the app was first used.

Answers
C.

Inform any third parties of the user's withdrawal of consent.

C.

Inform any third parties of the user's withdrawal of consent.

Answers
D.

Cease processing any data collected through use of the app.

D.

Cease processing any data collected through use of the app.

Answers
Suggested answer: D

SCENARIO

Please use the following to answer the next question:

The fitness company Vigotron has recently developed a new app called M-Health, which it wants to market on its website as a free download. Vigotron's marketing manager asks his assistant Emily to create a webpage that describes the app and specifies the terms of use. Emily, who is new at Vigotron, is excited about this task. At her previous job she took a data protection class, and though the details are a little hazy, she recognizes that Vigotron is going to need to obtain user consent for use of the app in some cases. Emily sketches out the following draft, trying to cover as much as possible before sending it to Vigotron's legal department.

Registration Form

Vigotron's new M-Health app makes it easy for you to monitor a variety of health-related activities, including diet, exercise, and sleep patterns. M-Health relies on your smartphone settings (along with other third-party apps you may already have) to collect data about all of these important lifestyle elements, and provide the information necessary for you to enrich your quality of life. (Please click here to read a full description of the services that M-Health provides.)

Vigotron values your privacy. The M-Heaith app allows you to decide which information is stored in it, and which apps can access your data. When your device is locked with a passcode, all of your health and fitness data is encrypted with your passcode. You can back up data stored in the Health app to Vigotron's cloud provider, Stratculous. (Read more about Stratculous here.)

Vigotron will never trade, rent or sell personal information gathered from the M-Health app. Furthermore, we will not provide a customer's name, email address or any other information gathered from the app to any third- party without a customer's consent, unless ordered by a court, directed by a subpoena, or to enforce the manufacturer's legal rights or protect its business or property.

We are happy to offer the M-Health app free of charge. If you want to download and use it, we ask that you first complete this registration form. (Please note that use of the M-Health app is restricted to adults aged 16 or older, unless parental consent has been given to minors intending to use it.)

First name:

Surname:

Year of birth:

Email:

Physical Address (optional*):

Health status:

*If you are interested in receiving newsletters about our products and services that we think may be of interest to you, please include your physical address. If you decide later that you do not wish to receive these newsletters, you can unsubscribe by sending an email to [email protected] or send a letter with your request to the address listed at the bottom of this page.

Terms and Conditions

1. Jurisdiction. [...]

2. Applicable law. [...]

3. Limitation of liability. [...]

Consent

By completing this registration form, you attest that you are at least 16 years of age, and that you consent to the processing of your personal data by Vigotron for the purpose of using the M-Health app. Although you are entitled to opt out of any advertising or marketing, you agree that Vigotron may contact you or provide you with any required notices, agreements, or other information concerning the services by email or other electronic means. You also agree that the Company may send automated emails with alerts regarding any problems with the M-Health app that may affect your well being.

What is one potential problem Vigotron's age policy might encounter under the GDPR?

A.

Age restrictions are more stringent when health data is involved.

A.

Age restrictions are more stringent when health data is involved.

Answers
B.

Users are only required to be aged 13 or over to be considered adults.

B.

Users are only required to be aged 13 or over to be considered adults.

Answers
C.

Organizations must make reasonable efforts to verify parental consent.

C.

Organizations must make reasonable efforts to verify parental consent.

Answers
D.

Organizations that tie a service to marketing must seek consent for each purpose.

D.

Organizations that tie a service to marketing must seek consent for each purpose.

Answers
Suggested answer: A

SCENARIO

Louis, a long-time customer of Bedrock Insurance, was involved in a minor car accident a few months ago. Although no one was hurt, Louis has been plagued by texts and calls from a company called Accidentable offering to help him recover compensation for personal injury. Louis has heard about insurance companies selling customers' data to third parties, and he's convinced that Accidentable must have gotten his information from Bedrock Insurance.

Louis has also been receiving an increased amount of marketing information from Bedrock, trying to sell him their full range of their insurance policies.

Perturbed by this, Louis has started looking at price comparison sites on the internet and has been shocked to find that other insurers offer much cheaper rates than Bedrock, even though he has been a loyal customer for many years. When his Bedrock policy comes up for renewal, he decides to switch to Zantrum Insurance.

In order to activate his new insurance policy, Louis needs to supply Zantrum with information about his No Claims bonus, his vehicle and his driving history. After researching his rights under the GDPR, he writes to ask Bedrock to transfer his information directly to Zantrum. He also takes this opportunity to ask Bedrock to stop using his personal data for marketing purposes.

Bedrock supplies Louis with a PDF and XML (Extensible Markup Language) versions of his No Claims Certificate, but tells Louis it cannot transfer his data directly to Zantrum as this is not technically feasible. Bedrock also explains that Louis's contract included a provision whereby Louis agreed that his data could be used for marketing purposes; according to Bedrock, it is too late for Louis to change his mind about this. It angers Louis when he recalls the wording of the contract, which was filled with legal jargon and very confusing.

In the meantime, Louis is still receiving unwanted calls from Accidentable Insurance. He writes to Accidentable to ask for the name of the organization that supplied his details to them. He warns Accidentable that he plans to complain to the data protection authority, because he thinks their company has been using his data unlawfully. His letter states that he does not want his data being used by them in any way.

Accidentable's response letter confirms Louis's suspicions. Accidentable is Bedrock Insurance's wholly owned subsidiary, and they received information about Louis's accident from Bedrock shortly after Louis submitted his accident claim. Accidentable assures Louis that there has been no breach of the GDPR, as Louis's contract included, a provision in which he agreed to share his information with Bedrock's affiliates for business purposes.

Louis is disgusted by the way in which he has been treated by Bedrock, and writes to them insisting that all his information be erased from their computer system.

Based on the GDPR's position on the use of personal data for direct marketing purposes, which of the following is true about Louis's rights as a data subject?

A.

Louis does not have the right to object to the use of his data because he previously consented to it.

A.

Louis does not have the right to object to the use of his data because he previously consented to it.

Answers
B.

Louis has the right to object at any time to the use of his data and Bedrock must honor his request to cease use.

B.

Louis has the right to object at any time to the use of his data and Bedrock must honor his request to cease use.

Answers
C.

Louis has the right to object to the use of his data, unless his data is required by Bedrock for the purpose of exercising a legal claim.

C.

Louis has the right to object to the use of his data, unless his data is required by Bedrock for the purpose of exercising a legal claim.

Answers
D.

Louis does not have the right to object to the use of his data if Bedrock can demonstrate compelling legitimate grounds for the processing.

D.

Louis does not have the right to object to the use of his data if Bedrock can demonstrate compelling legitimate grounds for the processing.

Answers
Suggested answer: B

Explanation:

Louis has the right to object at any time to the use of his data and Bedrock must honor his request to cease use.

The GDPR states that "where personal data are processed for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning him or her for such marketing" and that "where the data subject objects to processing for direct marketing purposes, the personal data shall no longer be processed for such purposes.''3

This right applies regardless of whether the data subject has previously consented to the use of his or her data, or whether the data are required for a legal claim or a legitimate interest.The data subject must be informed of this right clearly and separately from any other information at the time of the first communication with him or her, and must be provided with an easy way to exercise it.2

Therefore, Louis can object to the use of his data by Bedrock and Accidentable for direct marketing purposes, and they must stop processing his data for such purposes as soon as they receive his objection.Louis can also withdraw his consent for any other processing of his data that he has previously agreed to, such as sharing his data with Bedrock's affiliates.4

SCENARIO

Please use the following to answer the next question:

Brady is a computer programmer based in New Zealand who has been running his own business for two years. Brady's business provides a low-cost suite of services to customers throughout the European Economic Area (EEA). The services are targeted towards new and aspiring small business owners. Brady's company, called Brady Box, provides web page design services, a Social Networking Service (SNS) and consulting services that help people manage their own online stores.

Unfortunately, Brady has been receiving some complaints. A customer named Anna recently uploaded her plans for a new product onto Brady Box's chat area, which is open to public viewing. Although she realized her mistake two weeks later and removed the document, Anna is holding Brady Box responsible for not noticing the error through regular monitoring of the website. Brady believes he should not be held liable.

Another customer, Felipe, was alarmed to discover that his personal information was transferred to a third- party contractor called Hermes Designs and worries that sensitive information regarding his business plans may be misused. Brady does not believe he violated European privacy rules. He provides a privacy notice to all of his customers explicitly stating that personal data may be transferred to specific third parties in fulfillment of a requested service. Felipe says he read the privacy notice but that it was long and complicated

Brady continues to insist that Felipe has no need to be concerned, as he can personally vouch for the integrity of Hermes Designs. In fact, Hermes Designs has taken the initiative to create sample customized banner advertisements for customers like Felipe. Brady is happy to provide a link to the example banner ads, now posted on the Hermes Designs webpage. Hermes Designs plans on following up with direct marketing to these customers.

Brady was surprised when another customer, Serge, expressed his dismay that a quotation by him is being used within a graphic collage on Brady Box's home webpage. The quotation is attributed to Serge by first and last name. Brady, however, was not worried about any sort of litigation. He wrote back to Serge to let him know that he found the quotation within Brady Box's Social Networking Service (SNS), as Serge himself had posted the quotation. In his response, Brady did offer to remove the quotation as a courtesy.

Despite some customer complaints, Brady's business is flourishing. He even supplements his income through online behavioral advertising (OBA) via a third-party ad network with whom he has set clearly defined roles. Brady is pleased that, although some customers are not explicitly aware of the OBA, the advertisements contain useful products and services.

Based on the scenario, what is the main reason that Brady should be concerned with Hermes Designs' handling of customer personal data?

A.

The data is sensitive.

A.

The data is sensitive.

Answers
B.

The data is uncategorized.

B.

The data is uncategorized.

Answers
C.

The data is being used for a new purpose.

C.

The data is being used for a new purpose.

Answers
D.

The data is being processed via a new means.

D.

The data is being processed via a new means.

Answers
Suggested answer: C

Explanation:

:According to the GDPR, personal data must be collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes1. This means that data controllers must inform data subjects about the purposes of data processing and obtain their consent or rely on another lawful basis for processing.Data controllers must also respect the principle of data minimisation, which means that they should only collect and process personal data that is adequate, relevant and limited to what is necessary for the purposes for which they are processed2.

In the scenario, Brady transfers his customers' personal data to Hermes Designs, a third-party contractor, for the purpose of providing web page design services. However, Hermes Designs uses the data for a new purpose, which is creating sample customized banner advertisements and conducting direct marketing to the customers. This new purpose is not compatible with the original purpose for which the data was collected and transferred, and it is not likely that the customers have consented to it or that there is another lawful basis for it. Moreover, Hermes Designs may be processing more personal data than what is necessary for the original purpose, such as the customers' business plans and preferences. Therefore, Brady should be concerned with Hermes Designs' handling of customer personal data, as it may violate the GDPR and expose him to legal risks and reputational damages.

1: Art. 5(1)(b) GDPR Principles relating to processing of personal data

2: Art. 5(1) GDPR Principles relating to processing of personal data

SCENARIO

Please use the following to answer the next question:

Brady is a computer programmer based in New Zealand who has been running his own business for two years. Brady's business provides a low-cost suite of services to customers throughout the European Economic Area (EEA). The services are targeted towards new and aspiring small business owners. Brady's company, called Brady Box, provides web page design services, a Social Networking Service (SNS) and consulting services that help people manage their own online stores.

Unfortunately, Brady has been receiving some complaints. A customer named Anna recently uploaded her plans for a new product onto Brady Box's chat area, which is open to public viewing. Although she realized her mistake two weeks later and removed the document, Anna is holding Brady Box responsible for not noticing the error through regular monitoring of the website. Brady believes he should not be held liable.

Another customer, Felipe, was alarmed to discover that his personal information was transferred to a third- party contractor called Hermes Designs and worries that sensitive information regarding his business plans may be misused. Brady does not believe he violated European privacy rules. He provides a privacy notice to all of his customers explicitly stating that personal data may be transferred to specific third parties in fulfillment of a requested service. Felipe says he read the privacy notice but that it was long and complicated

Brady continues to insist that Felipe has no need to be concerned, as he can personally vouch for the integrity of Hermes Designs. In fact, Hermes Designs has taken the initiative to create sample customized banner advertisements for customers like Felipe. Brady is happy to provide a link to the example banner ads, now posted on the Hermes Designs webpage. Hermes Designs plans on following up with direct marketing to these customers.

Brady was surprised when another customer, Serge, expressed his dismay that a quotation by him is being used within a graphic collage on Brady Box's home webpage. The quotation is attributed to Serge by first and last name. Brady, however, was not worried about any sort of litigation. He wrote back to Serge to let him know that he found the quotation within Brady Box's Social Networking Service (SNS), as Serge himself had posted the quotation. In his response, Brady did offer to remove the quotation as a courtesy.

Despite some customer complaints, Brady's business is flourishing. He even supplements his income through online behavioral advertising (OBA) via a third-party ad network with whom he has set clearly defined roles. Brady is pleased that, although some customers are not explicitly aware of the OBA, the advertisements contain useful products and services.

Based on current trends in European privacy practices, which aspect of Brady Box' Online Behavioral Advertising (OBA) is most likely to be insufficient if the company becomes established in Europe?

A.

The lack of the option to opt in.

A.

The lack of the option to opt in.

Answers
B.

The level of security within the website.

B.

The level of security within the website.

Answers
C.

The contract with the third-party advertising network.

C.

The contract with the third-party advertising network.

Answers
D.

The need to have the contents of the advertising approved.

D.

The need to have the contents of the advertising approved.

Answers
Suggested answer: A

Explanation:

Section: (none)

Explanation:

Online Behavioural Advertising (OBA) means the collection of data from a particular computer or device regarding web viewing behaviours over time and across multiple web domains not under Common Control for the purpose of using such data to predict web user preferences or interests to deliver online advertising to that particular computer or device based on the preferences or interests inferred from such web viewing behaviours1.OBA is subject to the EU law on consent to the processing of personal data, which requires a clear affirmative action by the data subject indicating his or her agreement to the processing2.The consent must be freely given, specific, informed and unambiguous, and it can be withdrawn at any time2.The consent must also be obtained prior to the collection and use of data for OBA purposes3. Therefore, Brady Box's OBA practice is most likely to be

SCENARIO

Please use the following to answer the next question:

Brady is a computer programmer based in New Zealand who has been running his own business for two years. Brady's business provides a low-cost suite of services to customers throughout the European Economic Area (EEA). The services are targeted towards new and aspiring small business owners. Brady's company, called Brady Box, provides web page design services, a Social Networking Service (SNS) and consulting services that help people manage their own online stores.

Unfortunately, Brady has been receiving some complaints. A customer named Anna recently uploaded her plans for a new product onto Brady Box's chat area, which is open to public viewing. Although she realized her mistake two weeks later and removed the document, Anna is holding Brady Box responsible for not noticing the error through regular monitoring of the website. Brady believes he should not be held liable.

Another customer, Felipe, was alarmed to discover that his personal information was transferred to a third- party contractor called Hermes Designs and worries that sensitive information regarding his business plans may be misused. Brady does not believe he violated European privacy rules. He provides a privacy notice to all of his customers explicitly stating that personal data may be transferred to specific third parties in fulfillment of a requested service. Felipe says he read the privacy notice but that it was long and complicated

Brady continues to insist that Felipe has no need to be concerned, as he can personally vouch for the integrity of Hermes Designs. In fact, Hermes Designs has taken the initiative to create sample customized banner advertisements for customers like Felipe. Brady is happy to provide a link to the example banner ads, now posted on the Hermes Designs webpage. Hermes Designs plans on following up with direct marketing to these customers.

Brady was surprised when another customer, Serge, expressed his dismay that a quotation by him is being used within a graphic collage on Brady Box's home webpage. The quotation is attributed to Serge by first and last name. Brady, however, was not worried about any sort of litigation. He wrote back to Serge to let him know that he found the quotation within Brady Box's Social Networking Service (SNS), as Serge himself had posted the quotation. In his response, Brady did offer to remove the quotation as a courtesy.

Despite some customer complaints, Brady's business is flourishing. He even supplements his income through online behavioral advertising (OBA) via a third-party ad network with whom he has set clearly defined roles. Brady is pleased that, although some customers are not explicitly aware of the OBA, the advertisements contain useful products and services.

Under the General Data Protection Regulation (GDPR), what is the most likely reason Serge may have grounds to object to the use of his quotation?

A.

Because of the misrepresentation of personal data as an endorsement.

A.

Because of the misrepresentation of personal data as an endorsement.

Answers
B.

Because of the juxtaposition of the quotation with others' quotations.

B.

Because of the juxtaposition of the quotation with others' quotations.

Answers
C.

Because of the use of personal data outside of the social networking service (SNS).

C.

Because of the use of personal data outside of the social networking service (SNS).

Answers
D.

Because of the misapplication of the household exception in relation to a social networking service (SNS).

D.

Because of the misapplication of the household exception in relation to a social networking service (SNS).

Answers
Suggested answer: C

Explanation:

The GDPR defines personal data as "any information relating to an identified or identifiable natural person" (Article 4(1)). This includes names, quotations, and any other data that can be linked to a specific individual. The GDPR also requires that personal data be processed lawfully, fairly, and transparently, and that it be collected for specified, explicit, and legitimate purposes (Article 5(1)). Furthermore, the GDPR grants data subjects the right to object to the processing of their personal data for direct marketing purposes or for the purposes of the legitimate interests of the controller or a third party (Article 21).

In this scenario, Serge may have grounds to object to the use of his quotation on Brady Box's home webpage, as it constitutes the processing of his personal data outside of the original purpose for which it was collected. Serge posted the quotation on Brady Box's SNS, which is a separate service from Brady Box's web page design service. By using the quotation on the home webpage, Brady Box is processing Serge's personal data for a different purpose than the one for which Serge provided it, and without his consent or a legitimate interest. This may violate the principles of purpose limitation and lawfulness under the GDPR. Moreover, Serge may object to the use of his quotation as it implies his endorsement of Brady Box's service, which may affect his reputation or interests.

The other options are less likely to be valid grounds for objection, as they are not directly related to the GDPR's provisions on personal data protection. The misrepresentation of personal data as an endorsement may be a matter of contract law or consumer protection law, but not necessarily a GDPR issue. The juxtaposition of the quotation with others' quotations may not affect Serge's rights or interests, unless it creates a false or misleading impression of his views or opinions. The misapplication of the household exception in relation to a SNS may not apply in this case, as the household exception only covers the processing of personal data by a natural person in the course of a purely personal or household activity (Article 2(2)). Serge's posting of the quotation on a SNS may not qualify as a purely personal or household activity, as it involves the disclosure of personal data to a wider audience.

GDPR

GDPR and social media

How does GDPR affect social media marketing?

Data Protection & Social Media: How GDPR Influences Today's Social Media Marketing

SCENARIO

Please use the following to answer the next question:

TripBliss Inc. is a travel service company which has lost substantial revenue over the last few years. Their new manager, Oliver, suspects that this is partly due to the company's outdated website. After doing some research, he meets with a sales representative from the up-and-coming IT company Techiva, hoping that they can design a new, cutting-edge website for TripBliss Inc.'s foundering business.

During negotiations, a Techiva representative describes a plan for gathering more customer information through detailed Questionaires, which could be used to tailor their preferences to specific travel destinations. TripBliss Inc. can choose any number of data categories -- age, income, ethnicity -- that would help them best accomplish their goals. Oliver loves this idea, but would also like to have some way of gauging how successful this approach is, especially since the Questionaires will require customers to provide explicit consent to having their data collected. The Techiva representative suggests that they also run a program to analyze the new website's traffic, in order to get a better understanding of how customers are using it. He explains his plan to place a number of cookies on customer devices. The cookies will allow the company to collect IP addresses and other information, such as the sites from which the customers came, how much time they spend on the TripBliss Inc. website, and which pages on the site they visit. All of this information will be compiled in log files, which Techiva will analyze by means of a special program. TripBliss Inc. would receive aggregate statistics to help them evaluate the website's effectiveness. Oliver enthusiastically engages Techiva for these services.

Techiva assigns the analytics portion of the project to longtime account manager Leon Santos. As is standard practice, Leon is given administrator rights to TripBliss Inc.'s website, and can authorize access to the log files gathered from it. Unfortunately for TripBliss Inc., however, Leon is taking on this new project at a time when his dissatisfaction with Techiva is at a high point. In order to take revenge for what he feels has been unfair treatment at the hands of the company, Leon asks his friend Fred, a hobby hacker, for help. Together they come up with the following plan: Fred will hack into Techiva's system and copy their log files onto a USB stick. Despite his initial intention to send the USB to the press and to the data protection authority in order to denounce Techiva, Leon experiences a crisis of conscience and ends up reconsidering his plan. He decides instead to securely wipe all the data from the USB stick and inform his manager that the company's system of access control must be reconsidered.

After Leon has informed his manager, what is Techiva's legal responsibility as a processor?

A.

They must report it to TripBliss Inc.

A.

They must report it to TripBliss Inc.

Answers
B.

They must conduct a full systems audit.

B.

They must conduct a full systems audit.

Answers
C.

They must report it to the supervisory authority.

C.

They must report it to the supervisory authority.

Answers
D.

They must inform customers who have used the website.

D.

They must inform customers who have used the website.

Answers
Suggested answer: A

Explanation:

:According to Article 33 of the GDPR, processors must notify controllers without undue delay after becoming aware of a personal data breach1.Even though Leon and Fred did not disclose the data to anyone else, the unauthorized access and copying of the log files still constitutes a personal data breach2. Therefore, Techiva, as a processor, has a legal responsibility to report it to TripBliss Inc., as the controller. The other options are not legal obligations for processors, although they may be good practices or contractual terms.Reference:

Free CIPP/E Study Guide, page 32, section 4.1.2

CIPP/E Certification, page 27, section 4.1.2

Cipp-e Study guides, Class notes & Summaries, page 38, section 4.1.2

New IAPP CIPP-E Exam Practice Questions, question 141

Processors' responsibilities, paragraph 2

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