Microsoft MB-260 Practice Test - Questions Answers, Page 5
Question list
List of questions
Related questions
DRAG DROP
You recently configured a customer lifetime value (CIV) model.
You need to explain the training model performance to the marketing manager.
Which definition applies to each training model performance grade? To answer, drag the appropriate definitions to the correct grade values. Each definition may be used once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
Your data analytics team wants to create a custom machine learning model to predict whether a customer will purchase a particular product.
You need to explain what is required for integrating a custom model with Microsoft Dynamics 36S Customer Insights. Which two requirements should you tell them? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
You need Owner or User Access Administrator permissions to the Microsoft Azure Machine Learning Workspace to use batch pipelines.
You need a Microsoft Azure Data Lake Gen2 storage account associated with the Azure Machine Learning Studio instance.
You need a model that returns at least one numeric output parameter for Dynamics 365 Customer Insights to implement predictions.
You can only deploy and manage the model through the Dynamics 365 Customer Insights admin user interface.
Your company wants to create a segment to identify the customers who are more likely to purchase the three most-recommended products from the out-of-the-box product recommendations model.
Before defining this segment, you need to first configure and run the product recommendations model.
Which point should you consider when configuring the product recommendation model?
Product recommendations models can only be created and configured by users with admin permissions.
You have the option to include products in the recommendation that your customers have purchased before.
The number of products recommended is automatically chosen based on the number of products in the input data.
Product recommendation models can only be manually executed by users with contributor or admin permissions.
You consult for an organization that is implementing Dynamics 365 Customer Insights for the first time.
You are creating training materials for the organization and need to create a glossary of terms.
Which definition should you add to the glossary?
Tables - a configurable structure that forms the basis of the forms that compose the user interface of Dynamics 365 Customer Insights.
Exports * a feature that allows ingestion of data from a wide variety of data sources external to the application.
Activities - a feature that enables a user to define actions or events performed by customers or business contacts in ingested data.
Predictions - a feature that predicts possible relationships between different tables you have ingested.
A company has Microsoft Dynamics 365 Customer Insights set up as the Customer Data Platform. The eCommerce application sends updates on customer purchases to Dynamics 365 Customer Insights through its real-time APIs. You configured eCommerce purchases to show on the customer activity timeline.
A marketing user reports that eCommerce purchases for customers seem to be disappearing from the customer activity timelines over time. The marketing user also notices that segments based on eCommerce purchases are not updating.
You need to explain why this is happening.
Which two explanations should you provide? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
Real-time ingested activities will not update segments on the new activity directly.
An additional API call is required to update a segment with real-time activity data.
Real-time ingested activity updates disappear after four hours by default.
Real-time ingested activity updates disappear after 30 days by default.
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are responsible for creating segments for your company's marketing team using Microsoft Dynamics 365 Customer Insights.
Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organization's products in the next three months.
The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.
Solution: '
1. Generate a Customer Lifetime Value model for the next three months.
2. On the results page, review the model results to identify the characteristics of the lowest 'Value of customers by percentile' group.
3. Create a segment using the CLVSore field and a Lesser than operator for the upper bounds value of the group you identified.
Does this meet the goal?
Yes
No
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are responsible for creating segments for your company's marketing team using Microsoft Dynamics 365 Customer Insights.
Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organization's products in the next three months.
The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.
Solution:
1. Generate an attribute-based segment suggestion using a measure for 'number of purchases in the past three months. ** and 'loyalty customers' as an assessment attribute.
2. On the Suggestions page, create a segment on the suggestion tile.
Does this meet the goal?
Yes
No
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are responsible for creating segments for your company's marketing team using Microsoft Dynamics 365 Customer Insights.
Your Chief Marketing Officer (CMO) wants to run a re-engagement campaign for customers that have a high probability of no longer purchasing your organizations products in the next three months.
The CMO asks you to use Dynamics 365 Customer Insights to generate a segment of customers that would meet this requirement.
Solution:
1. Generate a Transactional churn prediction for the next three months.
2. On the results page, review the model results to identify the characteristics of the highest 'Likelihood to churn' group.
3. Create a segment from the results page using the ChurnScore field and a Greater than operator for the lower bounds value of the group you identified.
Does this meet the goal?
Yes
No
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are implementing Microsoft Dynamics 365 Customer Insights as your company's Customer Data Platform.
The initial dataset tables contain contacts from Dynamics 365 Sales. eCommerce customers, and service management platform incidents.
In your first unification run, you set Dynamics 365 as the primary table but only see eCommerce profiles that were able to be matched with Dynamics 365 contacts.
You need to ensure that unmatched eCommerce customers are also added as a profile in Dynamics 365 Customer Insights.
Solution: Adjust the first condition in the matching rule with the lowest precision.
Does this meet the goal?
Yes
No
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are implementing Microsoft Dynamics 365 Customer Insights as your company's Customer Data Platform.
The initial dataset tables contain contacts from Dynamics 365 Sales, eCommerce customers, and service management platform incidents.
In your first unification run, you set Dynamics 365 as the primary table but only see eCommerce profiles that were able to be matched with Dynamics 365 contacts.
You need to ensure that unmatched eCommerce customers are also added as a profile in Dynamics 365 Customer Insights.
Solution: Configure the eCommerce table above the Dynamics 365 table in the Source Fields step.
Does this meet the goal?
Yes
No
Question