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What is the ATR on a $10, 000 one year recuring revenue contract?

A.

$10,000

Answers
A.

$10,000

B.

10% of $10,000

Answers
B.

10% of $10,000

C.

$10,000 divided by 12

Answers
C.

$10,000 divided by 12

D.

$1,200

Answers
D.

$1,200

Suggested answer: A

Explanation:

ATR stands for Annualized Total Revenue, which is a metric that measures the total revenue generated by a customer contract over a 12-month period. ATR is calculated by multiplying the monthly recurring revenue (MRR) by 12. For example, if a customer pays $100 per month for a service, the ATR is $100 x 12 = $1,200. Therefore, the ATR on a $10,000 one year recurring revenue contract is simply $10,000, since the MRR is already $10,000.ATR is useful for comparing the revenue potential of different contracts with different billing cycles or durations

asked 11/10/2024
David Aquino
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