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Question 85 - Certified B2C Solution Architect discussion

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A company wants to give its service agents a current view in Marketing Cloud of which journeys customers are in at any given time, so that agents can provide a more persona! and relevant experience if a customer contacts them.

What approach should a Solution Architect recommend to fulfill this requirement?

A.
Add the Journey Membership Lightning component from the Marketing Cloud Connect Managed Package to the Contact Page Layout.
Answers
A.
Add the Journey Membership Lightning component from the Marketing Cloud Connect Managed Package to the Contact Page Layout.
B.
Schedule a batch job in Salesforce to query Marketing Cloud for the contact membership status of all contacts in Journeys on a regular basis (for example, once per hour) and write this to the Contact record.
Answers
B.
Schedule a batch job in Salesforce to query Marketing Cloud for the contact membership status of all contacts in Journeys on a regular basis (for example, once per hour) and write this to the Contact record.
C.
Develop a custom Lightning web component in Salesforce to query Marketing Cloud in real time to get Contact Journey membership.
Answers
C.
Develop a custom Lightning web component in Salesforce to query Marketing Cloud in real time to get Contact Journey membership.
D.
Create a multi-select picklist on the contact record, and use the out-of-the-box Contact Update activities in Journey Builder to add or remove the name of the journey as they enter and exit.
Answers
D.
Create a multi-select picklist on the contact record, and use the out-of-the-box Contact Update activities in Journey Builder to add or remove the name of the journey as they enter and exit.
Suggested answer: A

Explanation:

The Journey Membership Lightning component is a pre-built component that displays the journeys that a contact is in and their status in each journey. It can be added to the Contact Page Layout in Service Cloud using the Marketing Cloud Connect Managed Package, which enables integration between Service Cloud and Marketing Cloud.

Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_journey_membership_lightning_component.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_marketing_cloud_connect.htm&type=5

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asked 23/09/2024
Sze Ying Tay
36 questions
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