ExamGecko
Search Search Login
Home Home / Salesforce / Certified B2C Solution Architect

Salesforce Certified B2C Solution Architect Practice Test - Questions Answers, Page 10

Question list
Search
Search

List of questions

Search
Open VPLUS File
Convert VPLUS to PDF

Related questions

A company actively uses CI/CO processes for their Service Cloud implementation and is adding Marketing Cloud and Marketing Cloud Connect to their architecture. Under the current setup each developer has their own developer sandbox for development. Developers merge their changes into a sandbox for QA regularly, then once every week changes are moved to staging, and from staging to production instances. Which set up should a Solution Architect propose to support this development approach considering costs and data segregation?
A retail company currently uses B2C Commerce, Service Cloud, and Marketing Cloud. The company plans to launch a winter sweepstakes campaign to attract new customers. The signup page is hosted on B2C Commerce and collects new customer details like name, phone number, and email. In order to enter the sweepstakes, the customer must sign up to receive marketing communications. In return, they will receive a coupon for 20% off their next purchase. Which option should be defined as the data source authority for the customer attributes collected from the sweepstakes page?
A company is struggling to grow sales in a difficult retail climate and has tasked the Marketing team with improving their lead generation metrics. They have an existing database of customers going back five years, but there are many duplicates, the data is not extensive, and is often outdated. This could mean the potential customer base is limited. They already use Marketing Cloud Journeys extensively and their management team is open to considering additional investments if they believe it can make a difference. Which three actions should a Solution Architect take to help meet their need for improving lead generation metrics? Choose 3 answers
When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?
An organization has a product catalog containing 500,000 unique SKUs and a total customer base of approximately 3 million customers, of which 250,000 are active in a given month. In order to better understand shopper behavior and build customer marketing journeys tailored to customer personas. the organization wants to track each product view event per customer and SKU across its commerce storefront. Which integration and data storage architecture should a Solution Architect recommend to support this goal?
A multi-brand company uses B2C Commerce, Service Cloud, and Marketing Cloud and wants to deliver integrated customer experiences across all three products. The company has one B2C Commerce realm serving two storefronts, a Salesforce org, and a Marketing Cloud instance with a single business unit that leverages email address as a subscriber key. None of these Salesforce Clouds are integrated. The company is also interested in integrating with Customer 360 Data Manager. Which two Marketing Cloud implementation recommendations should a Solution Architect present to the company to adjust their architecture to adhere to Salesforce multi-cloud integration best practices? Choose 2 answers
Universal Containers (UC) Is planning a campaign for its newly-launched product categories. They have already run similar campaigns in the past and want to cross-sell this new product to their existing customers. To achieve this, they are creating customer group segments using its e-commerce strategies while adhering to the current customer's compliance preferences for previous campaigns. Which two products should a Solution Architect include in the architecture to meet UC's needs?
At Universal Containers, each admin and developer use a separate developer pro sandbox. Configuration and code are then migrated to a partial data sandbox for combination and initial testing. Once approved the configuration and code are then migrated to a full copy sandbox for final load and regression testing before going to production. when should the full copy sandbox be refreshed?
A company has a multi-cloud implementation that involves an Experience Cloud portal, Service Cloud for case management, and Marketing Cloud for customer interaction. The company wants all changes in Salesforce data---including creation, updates, deletion, and undeletion of a record---to be synchronized to its custom-built retail loyalty application in near-real time without significantly impacting the overall system performance. Which option is the most appropriate integration mechanism for this scenario?
A nonprofit organization uses Experience Cloud for members who would like to set up recurring donations. They integrate with an external payment gateway and want to make sure to offer the utmost security for their members. They also use Pardot for personalized communications, to ensure members have access to the most meaningful content and messages related to their donation history. Which three options can a Solution Architect recommend to increase security for their existing users? Choose 3 answers

Question 91

Report
Export
Collapse

A merchant wants to store past purchase history in Marketing Cloud to use for segmentation and personalization of promotional emails.

All data must be encrypted at rest to comply with the merchant's security standards.

Which solution is appropriate?

A.
Shield Platform Encryption
A.
Shield Platform Encryption
Answers
B.
Tokenized Sending
B.
Tokenized Sending
Answers
C.
Transparent Data Encryption
C.
Transparent Data Encryption
Answers
D.
Field Level Encryption
D.
Field Level Encryption
Answers
Suggested answer: D

Explanation:

Field Level Encryption is a feature that allows encrypting data at field level in Marketing Cloud. It encrypts data at rest to facilitate compliance with data privacy and security regulations. It also allows importing encrypted data into Marketing Cloud and decrypting it at send time.

Reference: https://help.salesforce.com/s/articleView?id=sf.mc_overview_field_level_encryption.htm&language=en_US&type=5

Question 92

Report
Export
Collapse

A marketing team is using Sales Cloud web-to-lead forms to capture leads. The company recently acquired Marketing Cloud and wants to ensure that the data is synchronized to Marketing Cloud without losing data and without creating duplicate contacts.

Which consideration should a Solution Architect voice to the marketing team when designing this solution?

A.
Leads can be merged and converted in Marketing Cloud.
A.
Leads can be merged and converted in Marketing Cloud.
Answers
B.
Leads and contacts are unique records in Marketing Cloud.
B.
Leads and contacts are unique records in Marketing Cloud.
Answers
C.
The contact delete framework in Marketing Cloud can be used to resolve duplicate contacts and associated billing challenges.
C.
The contact delete framework in Marketing Cloud can be used to resolve duplicate contacts and associated billing challenges.
Answers
D.
Web-to-lead forms trigger Marketing Cloud journeys without creating leads in Salesforce.
D.
Web-to-lead forms trigger Marketing Cloud journeys without creating leads in Salesforce.
Answers
Suggested answer: B

Explanation:

Marketing Cloud treats leads and contacts as separate records, even if they have the same email address. This means that syncing leads from Sales Cloud to Marketing Cloud can create duplicate contacts and increase the contact count and billing. To avoid this, the marketing team should consider using contacts only or converting leads to contacts before syncing them to Marketing Cloud.

Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_sync_leads_and_contacts.htm&type=5

Question 93

Report
Export
Collapse

A retail company uses B2C Commerce and Marketing Cloud to enable cross-cloud communication on behalf of its customers. As part of the newsletter signup journey, the company would like to send a coupon code to each customer 3 days after registration. Once the

coupon code has been redeemed, the company would like to alter the customer's journey to stop reminder emails.

Which two configuration steps should a Solution Architect take to ensure the customer's journey is updated after the coupon code is used?

Choose 2 answers

A.
Create a service definition in B2C Commerce that points to Marketing Cloud's REST API.
A.
Create a service definition in B2C Commerce that points to Marketing Cloud's REST API.
Answers
B.
Create a service definition in B2C Commerce that points to Marketing Cloud's SOAP API.
B.
Create a service definition in B2C Commerce that points to Marketing Cloud's SOAP API.
Answers
C.
After purchase, use Marketing Cloud to request coupon redemption details from the B2C Commerce service definition.
C.
After purchase, use Marketing Cloud to request coupon redemption details from the B2C Commerce service definition.
Answers
D.
After purchase, use the B2C Commerce service definition to send redemption data to Marketing Cloud.
D.
After purchase, use the B2C Commerce service definition to send redemption data to Marketing Cloud.
Answers
Suggested answer: A, D

Explanation:

A) A service definition in B2C Commerce is a configuration that defines how B2C Commerce communicates with an external system, such as Marketing Cloud. By creating a service definition that points to Marketing Cloud's REST API, the company can enable B2C Commerce to call Marketing Cloud's endpoints for various purposes, such as triggering journeys or updating contact data. D. After purchase, the company can use the B2C Commerce service definition to send redemption data to Marketing Cloud using the REST API. This data can include the coupon code, the journey ID, and the contact key. Marketing Cloud can use this data to update the contact's journey status and stop sending reminder emails.

Reference: https://developer.salesforce.com/docs/commerce/sfra/marketing-cloud/marketing-cloud-integration https://developer.salesforce.com/docs/commerce/sfra/marketing-cloud/transactional-messaging-api

Question 94

Report
Export
Collapse

A company has been using B2C Commerce for many years and recently decided to implement Service Cloud and Marketing Cloud. Currently, there are many issues with the integration between B2C Commerce and the legacy CRM, which means data is often out of Sav sync. Agencies currently manage the Marketing communication, and B2C Commerce is sending the messages. The main goal is to ensure Catksion that B2C Commerce can trigger multi-channel messaging via Marketing Cloud, leveraging the data the company has on customers to personalize the communication.

Which three considerations should a Solution Architect keep in mind when recommending a migration strategy from the existing setup to the new one?

Choose 3 answers

A.
Customer data can be imported into Service Cloud from B2C Commerce and the legacy CRM without deduplication since Salesforce CDP can automatically merge duplicate records upon insert.
A.
Customer data can be imported into Service Cloud from B2C Commerce and the legacy CRM without deduplication since Salesforce CDP can automatically merge duplicate records upon insert.
Answers
B.
Service Cloud should be implemented before Marketing Cloud to ensure that the Salesforce Contact IDs can be used in Marketing Cloud as unique identifiers. Written
B.
Service Cloud should be implemented before Marketing Cloud to ensure that the Salesforce Contact IDs can be used in Marketing Cloud as unique identifiers. Written
Answers
C.
Customer data from B2C Commerce and the legacy CRM should be deduplicated before being imported into Service Cloud. Materials
C.
Customer data from B2C Commerce and the legacy CRM should be deduplicated before being imported into Service Cloud. Materials
Answers
D.
Custom development work is required to connect B2C Commerce to Marketing Cloud and use the Salesforce Contact ID.
D.
Custom development work is required to connect B2C Commerce to Marketing Cloud and use the Salesforce Contact ID.
Answers
E.
Marketing Cloud Connect should be configured to use an alternate external ID from Salesforce as the Contact Key to avoid duplicate contacts in Marketing Cloud.
E.
Marketing Cloud Connect should be configured to use an alternate external ID from Salesforce as the Contact Key to avoid duplicate contacts in Marketing Cloud.
Answers
Suggested answer: B, C, D

Explanation:

B) Service Cloud should be implemented before Marketing Cloud to ensure that the Salesforce Contact IDs can be used in Marketing Cloud as unique identifiers. This allows for a consistent and unified view of the customer across the Salesforce products and avoids duplicate contacts in Marketing Cloud. C. Customer data from B2C Commerce and the legacy CRM should be deduplicated before being imported into Service Cloud. This ensures that there are no duplicate contacts in Service Cloud that could cause data quality issues or conflicts when syncing with Marketing Cloud. D. Custom development work is required to connect B2C Commerce to Marketing Cloud and use the Salesforce Contact ID. This involves creating a service definition in B2C Commerce that points to Marketing Cloud's REST API and passing the Salesforce Contact ID as the contact key when triggering journeys or updating contact data.

Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_subscriber_key_migration.htm&type=5 https://developer.salesforce.com/docs/commerce/sfra/marketing-cloud/marketing-cloud-integration

Question 95

Report
Export
Collapse

Northern Trail Outfitters (NTO) is a clothing and outdoor specialist retailer. NTO has had success with its B2C store using B2C Commerce,

supported by Service Cloud and Marketing Cloud for customer service and email campaigns, respectively. Now, NTO wants to increase its revenue by making personalized product recommendations using Einstein Web & Email Recommendations in Marketing Cloud. These recommendations should be consistent across email, storefront, and service console.

Which two things should a Solution Architect consider before recommending this approach?

Choose 2 answers

A.
The service console will need a customized Lightning component to display the recommendations,
A.
The service console will need a customized Lightning component to display the recommendations,
Answers
B.
Product Catalogs can be configured natively to sync from B2C Commerce to Marketing Cloud using a point and click configuration.
B.
Product Catalogs can be configured natively to sync from B2C Commerce to Marketing Cloud using a point and click configuration.
Answers
C.
Each storefront should be linked to its own Marketing Cloud Business Unit to ensure relevant recommendations.
C.
Each storefront should be linked to its own Marketing Cloud Business Unit to ensure relevant recommendations.
Answers
D.
Email should be used as the unique identifier since B2C Commerce and Service Cloud may not have the Marketing Cloud Contact Key.
D.
Email should be used as the unique identifier since B2C Commerce and Service Cloud may not have the Marketing Cloud Contact Key.
Answers
Suggested answer: A, C

Explanation:

A) The service console does not have a native integration with Einstein Web & Email Recommendations, so a customized Lightning component is needed to display the recommendations based on the customer's browsing and purchase history. C. Each storefront should be linked to its own Marketing Cloud Business Unit to ensure relevant recommendations based on the product catalog and customer behavior of each market. This also provides data segregation and customization for each storefront.

Reference: https://help.salesforce.com/s/articleView?id=sf.mc_pb_einstein_web_recommendations.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_pb_product_catalog.htm&type=5

Question 96

Report
Export
Collapse

When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?

A.
Transactional Data Extension
A.
Transactional Data Extension
Answers
B.
Standard Data Extension
B.
Standard Data Extension
Answers
C.
Synchronized Data Extension
C.
Synchronized Data Extension
Answers
D.
Sendable Data Extension
D.
Sendable Data Extension
Answers
Suggested answer: B

Explanation:

A standard data extension is a type of data extension that can store any type of data in Marketing Cloud, including order and product records from B2C Commerce. A standard data extension can be created manually or imported from an external source, such as B2C Commerce. A standard data extension can also be used for segmentation, personalization, and reporting in Marketing Cloud.

Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_data_extensions.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_data_integration_with_commerce_cloud.htm&type=5

Question 97

Report
Export
Collapse

A company uses B2C Commerce, Experience Cloud, and Marketing Cloud. Now the company wants to enable Social Login with Facebook, Google, and Twitter to increase their conversion rates. Currently, Customer Identity is in use and two types of accounts are available: Individual accounts and household accounts.

Which consideration should a Solution Architect keep in mind when configuring seamless cross-cloud identity?

A.
The Commerce Cloud to Service Cloud connector supports both person account and contact accounts out-of-the-box.
A.
The Commerce Cloud to Service Cloud connector supports both person account and contact accounts out-of-the-box.
Answers
B.
Commerce Cloud will be the system of record for customer shopping data, including individual profile and authentication credentials.
B.
Commerce Cloud will be the system of record for customer shopping data, including individual profile and authentication credentials.
Answers
C.
Full access (full) scope will request access to all accessible data that the third-party provides.
C.
Full access (full) scope will request access to all accessible data that the third-party provides.
Answers
D.
To create the external authenticated profile in Commerce Cloud, Service Cloud will need to invoke a remote OAuth2 authentication request to Commerce Cloud.
D.
To create the external authenticated profile in Commerce Cloud, Service Cloud will need to invoke a remote OAuth2 authentication request to Commerce Cloud.
Answers
Suggested answer: B

Explanation:

Product Catalogs are a type of data extension that contain product information for generating product recommendations using Einstein in Marketing Cloud. Product Catalogs can be configured natively to sync from B2C Commerce to Marketing Cloud using a point and click configuration in the Marketing Cloud Business Manager.

Reference: https://help.salesforce.com/s/articleView?id=sf.mc_pb_product_catalog.htm&type=5 https://developer.salesforce.com/docs/commerce/sfra/marketing-cloud/marketing-cloud-integration

Question 98

Report
Export
Collapse

A telecommunications company is implementing Service Cloud and Experience Cloud with a goal to have a single view of their customers. Current system limitations have resulted in many duplicate and incomplete customer records with inadequate data quality in the millions of records. They want this issue remediated when migrating the data to Service Cloud and Experience Cloud.

Which two activities and tools should a Solution Architect recommend to address these concerns when planning the data migration activity and assure it is completed in a timely manner?

Choose 2 answers

A.
Q Duplicate Management in Salesforce can be used to identify and manage duplicate records.
A.
Q Duplicate Management in Salesforce can be used to identify and manage duplicate records.
Answers
B.
Use an ETL tool with a staging database in order to run data cleansing tools to obtain a clean data set.
B.
Use an ETL tool with a staging database in order to run data cleansing tools to obtain a clean data set.
Answers
C.
Iteratively test smaller loads against a developer or partial copy sandbox and the full load against a full copy sandbox.
C.
Iteratively test smaller loads against a developer or partial copy sandbox and the full load against a full copy sandbox.
Answers
D.
Iteratively test smaller loads against a developer sandbox and the full load against a partial copy sandbox.
D.
Iteratively test smaller loads against a developer sandbox and the full load against a partial copy sandbox.
Answers
Suggested answer: B, C

Explanation:

B) An ETL (Extract, Transform, Load) tool is a software that can help extract data from multiple sources, transform it according to business rules, and load it into a target destination, such as Salesforce. An ETL tool can also help run data cleansing tools, such as deduplication, validation, standardization, and enrichment, to obtain a clean data set before migrating it to Salesforce. C. Iteratively testing smaller loads against a developer or partial copy sandbox and the full load against a full copy sandbox can help ensure the data migration is successful and error-free. A developer or partial copy sandbox can be used for testing the data quality, mapping, and transformation rules, while a full copy sandbox can be used for testing the performance, scalability, and integrity of the data migration.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/data-management-basics/data-management-basics-migrate https://help.salesforce.com/s/articleView?id=sf.data_sandbox_create.htm&type=5

Question 99

Report
Export
Collapse

A merchant has implemented a custom solution on B2C Commerce, exposing a configurable outdoor table composed of multiple, different SKUs representing the table top, legs, hardware, cover, and optional extended warranty.

On the B2C Commerce storefront, customers can select from any in-stock options for each of the components to create their perfect table before check-out. Although the final product is presented to the customer as one table, inventory is tracked at the component level, and all of the component SKUs must be sent to the Order Management System in the resulting commerce order.

Which two solutions would allow the merchant to make this custom product experience available in Service Cloud to support the customer service rep purchasing and feature review''

Choose 2 answers

A.
Create a custom Open Commerce API {OCAPI) endpoint on B2C Commerce to expose the custom product options and component availability in real time to support a custom experience in Service Cloud.
A.
Create a custom Open Commerce API {OCAPI) endpoint on B2C Commerce to expose the custom product options and component availability in real time to support a custom experience in Service Cloud.
Answers
B.
Create a custom B2C Commerce job to export custom product component data on a nightly basis and import into Service Cloud to support a custom experience.
B.
Create a custom B2C Commerce job to export custom product component data on a nightly basis and import into Service Cloud to support a custom experience.
Answers
C.
Use hooks to extend the existing Open Commerce API (OCAPI) product endpoint with additional information about the custom product options and component availability in real time to support a custom experience in Service Cloud.
C.
Use hooks to extend the existing Open Commerce API (OCAPI) product endpoint with additional information about the custom product options and component availability in real time to support a custom experience in Service Cloud.
Answers
D.
Use Customer Service Representative (CSR) Order on Behalf Of to access the existing B2C Commerce storefront as a CSR acting on behalf of a customer when making purchases or reviewing custom products.
D.
Use Customer Service Representative (CSR) Order on Behalf Of to access the existing B2C Commerce storefront as a CSR acting on behalf of a customer when making purchases or reviewing custom products.
Answers
Suggested answer: C, D

Explanation:

C) Hooks are a way to extend the existing OCAPI endpoints with custom logic and data. By using hooks, the merchant can add additional information about the custom product options and component availability to the OCAPI product endpoint, which can be consumed by Service Cloud to display the custom product experience. D. CSR Order on Behalf Of is a feature that allows a CSR to access the existing B2C Commerce storefront as a customer and perform actions on their behalf, such as making purchases or reviewing custom products. This feature can be enabled in Service Cloud using the Commerce Cloud Connector.

Reference: https://documentation.b2c.commercecloud.salesforce.com/DOC1/topic/com.demandware.dochelp/OCAPI/current/usage/Hooks.html https://documentation.b2c.commercecloud.salesforce.com/DOC1/topic/com.demandware.dochelp/OrderManagement/CSR/CSRorderonbehalfof.html

Question 100

Report
Export
Collapse

A customer is currently implementing B2C Commerce and wants to use Marketing Cloud to send triggered emails like the Welcome Email, Order Confirmation, and Order Status Update Email. The customer is not interested in Sales or Service Cloud.

Which three steps are required to configure the Marketing Cloud for B2C Commerce storefront triggered emails?

Choose 3 answers

A.
Configure data extensions in Marketing Cloud for B2C Commerce objects.
A.
Configure data extensions in Marketing Cloud for B2C Commerce objects.
Answers
B.
Extend the B2C Commerce storefront to trigger emails via Marketing Cloud's journey REST APIs.
B.
Extend the B2C Commerce storefront to trigger emails via Marketing Cloud's journey REST APIs.
Answers
C.
Set up jobs in B2C Commerce to send catalog, product, order, and customer to Marketing Cloud SFTP.
C.
Set up jobs in B2C Commerce to send catalog, product, order, and customer to Marketing Cloud SFTP.
Answers
D.
Copy and paste the Collect Script within the head or body in the website template.
D.
Copy and paste the Collect Script within the head or body in the website template.
Answers
E.
Update order.export custom object in B2C Commerce with the Marketing Cloud object data extension
E.
Update order.export custom object in B2C Commerce with the Marketing Cloud object data extension
Answers
Suggested answer: B, D, E

Explanation:

B) Extending the B2C Commerce storefront to trigger emails via Marketing Cloud's journey REST APIs allows the customer to send triggered emails based on customer behavior on the storefront, such as signing up, placing an order, or abandoning a cart. The REST APIs can also pass data attributes, such as order details or personalization information, to Marketing Cloud. D. Copying and pasting the Collect Script within the head or body in the website template allows the customer to track customer behavior on the storefront using Marketing Cloud's Web & Mobile Analytics feature. The Collect Script can also capture customer attributes, such as email address or contact key, and send them to Marketing Cloud. E. Updating order.export custom object in B2C Commerce with the Marketing Cloud object data extension allows the customer to map order data from B2C Commerce to Marketing Cloud using a point-and-click configuration in Business Manager. This enables order data synchronization between B2C Commerce and Marketing Cloud.

Reference: https://developer.salesforce.com/docs/commerce/sfra/marketing-cloud/marketing-cloud-integration https://developer.salesforce.com/docs/commerce/sfra/marketing-cloud/transactional-messaging-api https://help.salesforce.com/s/articleView?id=sf.mc_pb_web_and_mobile_analytics.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_co_data_integration_with_commerce_cloud.htm&type=5

Total 152 questions
Go to page: of 16
ExamGecko

Copyright @2023 ExamGecko | All right reserved

Mail us: [email protected]
About us
Contact us
Twitter X
Facebook
Medium
Convert VPLUS to PDF
Open VPLUS files Easily and Quickly
Privacy Policy
Disclaimer
Terms