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Question 87 - Certified B2C Solution Architect discussion

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A merchant has a requirement to engage customers with a series of promotional messaging including a coupon offer generated in B2C

Commerce. Reminder emails are sent to those customers who have not redeemed the coupon 10 and 2 days before its expiration.

Which three elements are required to support this scenario?

Choose 3 answers

A.
Marketing Cloud Connect for Service to Marketing Cloud
Answers
A.
Marketing Cloud Connect for Service to Marketing Cloud
B.
B2C Commerce cartridge to call Marketing Cloud APIs
Answers
B.
B2C Commerce cartridge to call Marketing Cloud APIs
C.
Service Cloud for support of coupons and redemption management
Answers
C.
Service Cloud for support of coupons and redemption management
D.
Marketing Cloud Installed Package
Answers
D.
Marketing Cloud Installed Package
E.
82C Commerce storefront
Answers
E.
82C Commerce storefront
Suggested answer: B, D, E

Explanation:

To enable the scenario of sending promotional emails with coupon offers generated in B2C Commerce, the following elements are required:

A B2C Commerce cartridge to call Marketing Cloud APIs, such as the Transactional Messaging API, to trigger the email journey and pass the coupon code as a data attribute.

A Marketing Cloud Installed Package to create an API integration between B2C Commerce and Marketing Cloud and provide authentication credentials and permissions.

A B2C Commerce storefront to generate and manage the coupon codes and redemption logic.

Reference: https://developer.salesforce.com/docs/commerce/sfra/marketing-cloud/transactional-messaging-api https://developer.salesforce.com/docs/commerce/sfra/marketing-cloud/marketing-cloud-integration https://documentation.b2c.commercecloud.salesforce.com/DOC1/topic/com.demandware.dochelp/content/b2c_commerce/topics/promotions/b2c_coupon_codes.html

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asked 23/09/2024
Christopher Schmidt
38 questions
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