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Question 136 - Certified Contact Center discussion

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You're deploying a new social media listening tool for proactive customer engagement. Which cut-over requirement helps prevent unnecessary escalation and prioritize genuine concerns?

A.
Defining clear criteria for identifying escalable issues and sentiment analysis within social media conversations.
Answers
A.
Defining clear criteria for identifying escalable issues and sentiment analysis within social media conversations.
B.
Configuring automated notifications and alerts for high-priority mentions and potentially escalating trends.
Answers
B.
Configuring automated notifications and alerts for high-priority mentions and potentially escalating trends.
C.
Training agents on using the social media listening tool to effectively engage with customers and address concerns.
Answers
C.
Training agents on using the social media listening tool to effectively engage with customers and address concerns.
D.
All of the above, contributing to a proactive and efficient approach to managing customer sentiment on social media.
Answers
D.
All of the above, contributing to a proactive and efficient approach to managing customer sentiment on social media.
Suggested answer: D

Explanation:

Deploying a new social media listening tool involves several critical requirements to ensure effective customer engagement and prioritization of concerns. Defining criteria for escalable issues ensures only relevant matters are escalated. Configuring automated notifications for high-priority mentions ensures timely responses to critical engagements. Training agents on the effective use of the tool enhances their ability to engage appropriately. Therefore, 'D. All of the above, contributing to a proactive and efficient approach to managing customer sentiment on social media' provides a comprehensive strategy for effective social media listening and interaction.

Reference: Salesforce Social Studio

asked 23/09/2024
Vincent Chung
35 questions
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