Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.
What is a reason for this?

Question

Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.

What is a reason for this?

Winston Seedorf · Accepted Answer

Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If the individual does not have a related Contact Point, it will not be activated.

Winston Seedorf · Answer

Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months.

Winston Seedorf · Answer

Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud. They do not allow activation of new records.

Winston Seedorf · Answer

Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation.

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