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Question 75 - Certified Education Cloud Consultant discussion

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A Recruitment office wants to use Pardot and Salesforce with the Education Data Architecture (EDA) to manage campaigns and track prospective students.

Which compatibility consideration should the consultant discuss with the office?

A.
EDA requires custom automation for lead conversion.
Answers
A.
EDA requires custom automation for lead conversion.
B.
Pardot is incompatible with the Household account model.
Answers
B.
Pardot is incompatible with the Household account model.
C.
The Do Not Contact TDTM record must be disabled.
Answers
C.
The Do Not Contact TDTM record must be disabled.
D.
Pardot can only create Leads and Contacts.
Answers
D.
Pardot can only create Leads and Contacts.
Suggested answer: A

Explanation:

The consultant should discuss with the Recruitment office that EDA requires custom automation for lead conversion as a compatibility consideration for using Pardot and Salesforce with EDA. Lead conversion is a process that converts a Lead record into an Account, a Contact, and an Opportunity record in Salesforce. EDA does not support the standard lead conversion process in Salesforce, because it uses different account models and objects to store information about individuals and organizations. The consultant should create custom automation for lead conversion, such as using Process Builder, Flow, or Apex, to map the Lead fields to the appropriate EDA fields and objects. Pardot being incompatible with the Household account model, the Do Not Contact TDTM record needing to be disabled, or Pardot being able to create only Leads and Contacts are not compatibility considerations for using Pardot and Salesforce with EDA.

Reference:

https://powerofus.force.com/s/article/EDA-Lead-Conversion

https://trailhead.salesforce.com/en/content/learn/modules/pardot-basics

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asked 23/09/2024
Mark Josef Delos Santos
32 questions
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