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Which list email report metric represents the total number of emails minus hard and soft bounces?
Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
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A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted. If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
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By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

Question 9 - Certified Marketing Cloud Account Engagement Specialist discussion

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What type of Information do rule step types look for in engagement studio programs?

A.
Prospect Interest
Answers
A.
Prospect Interest
B.
Prospect behavior
Answers
B.
Prospect behavior
C.
Prospect activity
Answers
C.
Prospect activity
D.
Prospect criteria
Answers
D.
Prospect criteria
Suggested answer: D

Explanation:

Rule step types in engagement studio programs are used to check the prospect criteria, such as field values, list membership, tags, grades, scores, etc. Rule steps can branch the program based on whether the prospect meets the criteria or not. For example, a rule step can check if the prospect has a certain job title or industry and send them different emails accordingly. Prospect interest, behavior, and activity are not rule step types, but they can be used as criteria for rule steps.ReferenceEngagement Studio: Rule Steps

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asked 23/09/2024
Andrzej Pawlus
46 questions
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