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Question 1

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If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?

Question 2

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When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?

Question 3

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Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.

Question 4

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By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?

Question 5

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By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

Question 6

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You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.

Question 7

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What could cause standard sync actions from occurring?

Question 8

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A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted. If the wait time for the step remain at 5 days, what day

Question 9

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What type of Information do rule step types look for in engagement studio programs?

Question 10

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What is the difference between a visitor and a prospect?

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Which list email report metric represents the total number of emails minus hard and soft bounces?

What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?

If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?

LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet. What can a Pardot administrator enable the form in order to reset the form after each new submission?

A marketing user pauses an Engagement Studio program and adds a new recipient list. What will happen to the newly added prospects when the program is resumed?

Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted. If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

A marketing user has created an email content record using the enhanced Pardot email experience. How can they send this email in an engagement program?

What is the expected behavior if an automation rule is NOT set to repeat?

By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

Question 36 - Certified Marketing Cloud Account Engagement Specialist discussion

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Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

A.

A prospect being converted from a Lead to a Contact

B.

A prospect sending an email to their assigned user

C.

A prospect clicking on a tracked link in an email

D.

A prospect submitting a form on a landing page

Show Answer

asked 23/09/2024

kevin klyn

36 questions

User

Your answer: A B C D

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