When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?

The first campaign of the first contact associated with the opportunity

The last campaign of the last contact associated with the opportunity

The first campaign of the first contact associated with the opportunity

The first campaign of the last contact associated with the opportunity

The last campaign of the first contact associated to the opportunity.

You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.

False (you need to contact Marketing Cloud Account Engagement support to enable this functionality)

What could cause standard sync actions from occurring?

Connector is not verified or has become unverified

Salesforce API limit has been reached

What is the difference between a visitor and a prospect?

A prospect has an identified email address, while a visitor does not have an identified email address.

A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.

A prospect has submitted a Marketing Cloud Account Engagement form, while a visitor has not submitted a Marketing Cloud Account Engagement form.

A prospect has an assigned user, while a visitor does not have an assigned user.

Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?

Account-Based Marketing dashboard

Multi-Touch Attribution dashboard

Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

The Score as it shows activities taken by the prospect.

The Grade as it includes personal information about the prospect.

The Profile as It reflects LenoxSoft's ideal customer.

The Campaign as it references the prospect's first touch point.

The Score as it shows activities taken by the prospect.

A user is experiencing errors when trying to save their email.What three items should they check for in order to successfully save their email draft? Choose 3 answers

The email contains a text version

The email designates a general or specific sender

The email contains an unsubscribe link

The email contains a text version

The email contains at least one variable tag

The email designates a general or specific sender

The email contains an unsubscribe link

What is one way a sales rep can convert a visitor to a prospect?

The sales rep manually associates the visitor with a prospect.

The sales rep gives the visitor a phone call.

The sales rep increases the visitor s score to 100.

The sales rep manually associates the visitor with a prospect.

The sales rep walks the visitor through a demo.

LenoxSoft's Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren't being counted in the list email report.Based on this link's format, why wouldn't it have been re-written for tracking?

The link should start with http or https to be automatically re-written.

The link should contain a wildcard to be automatically re-written.

The link should point to go.Marketing Cloud Account Engagement com to be automatically re-written.

The link should be populated with variable tags to be automatically re-written

LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.What three data points can be found in the prospect's Audits tab to help determine what updates were made?Choose 3 answers

The prospect fields that were updated

The lists that that prospect was added to or removed from

The data and time when a prospect was assigned

The Lifecycle Report filtered by timeframe

The prospect fields that were updated

The amount of time the prospect spent viewing the website

The lists that that prospect was added to or removed from

The data and time when a prospect was assigned

A new automation rule is created.What action is required for prospects to begin matching that automation rule?

Sava the rule without any additional action

Schedule the rule to run before saving it

Preview the rule before saving it

A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.What automation tool would effectively achieve this goal?

Use a completion action to add prospects to a list

Use a segmentation rule to add prospects to a list

Use a dynamic list to add prospects to a list

Use a completion action to add prospects to a list

Use an automation rule to add prospects to a list

LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.In which scenario would a prospect be able to receive the emails in the program?

The prospect is removed from the suppression list

The prospect is marked as optad out.

The prospect is removed from the recipient list

The prospect is removed from the suppression list

The prospect is removed from both the suppression list and the recipient list.

LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.What insight does this report provide the template designer?

Low click rates encourage the user to optimize content or link placement in other email sends.

Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

High click rates indicates that the email subject line should be the focus of the email content.

Low click rates encourage the user to optimize content or link placement in other email sends.

High open rates indicates that prospects are interacting with the content.

Which two actions can be taken once a Salesforce Opportunity syncs to Marketing Cloud Account Engagement? Choose 2 answers

Referencing the Opportunity in automation rules

Viewing the Opportunity in Opportunity Reports

Manually editing the Opportunity In Marketing Cloud Account Engagement

Referencing the Opportunity in automation rules

Viewing the Opportunity in Opportunity Reports

Manually deleting the Opportunity in Marketing Cloud Account Engagement

An administrator includes a link to a file on a web page that the company does NOT own on the company website.What is the best way to be able to track the number of visitors who access this file?

Marketing Cloud Account Engagement form

Marketing Cloud Account Engagement tacking code

A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.What is the recommended way to identify these prospects to export to .csv?

Create a segmentation rule based on Product Name.

Create an automation rule based on product Name.

Create a completion action based on Product Name.

Create a dynamic list based on Product Name.

Create a segmentation rule based on Product Name.

How can a visitor convert to a prospect?

Submitting a form on a landing page

What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.

The wait time is paused and the prospect will finish the remaining wait time when the program resumes and process to next step.

The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.

The wait time is paused and the prospect will immediately process to next step when program resumes.

The wait time continues to process and the prospect will immediately process to next step when program resumes.

A marketer receives a request to permanently delete a prospect from Marketing Cloud Account Engagement.How does the marketer satisfy this request?

The marketer archives the prospect and then selects 'Permanently Delete' from the recycle bin.

The marketer archives the prospect, but cannot permanently delete their data.

The marketer deletes the prospect in Salesforce, which then permanently deletes the prospect in Marketing Cloud Account Engagement.

The marketer goes to the prospect record and chooses the 'Permanently Delete'' menu option.

The marketer archives the prospect and then selects 'Permanently Delete' from the recycle bin.

A Marketing Cloud Account Engagement administrator wants to gather a prospect's company name and Job title, but only once they have captured prospect's first name, last name and email address in a previous form submission.Which feature should they use?

Always display even if previously completed

What is needed for a page action to trigger for a prospect visiting a high value web page?

Adding a page action and Marketing Cloud Account Engagement tracking code on the page.

Create an automation rule based on the specific webpage.

Add a completion action on the landing page.

Adding a page action and Marketing Cloud Account Engagement tracking code on the page.

Adding a page action on the form.

What is the expected behavior if an automation rule is NOT set to repeat?

The prospect matches the criteria once and the action runs once.

The prospect can match the criteria multiple times and the action runs each time.

The action can only run once per day on the prospect.

The prospect matches the criteria once, but the action runs multiple times.

The prospect matches the criteria once and the action runs once.

Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

A prospect clicking on a tracked link in an email

A prospect submitting a form on a landing page

A prospect being converted from a Lead to a Contact

A prospect sending an email to their assigned user

A prospect clicking on a tracked link in an email

A prospect submitting a form on a landing page

After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program's suppression lists.What will happen if the prospect is removed from the suppression list?

The prospect will continue on the engagement studio program onto step 6.

The prospect will begin the engagement studio program again on step 1.

The prospect will be also be removed from the recipient list of the program.

The prospect will continue on the engagement studio program onto step 5.

The prospect will continue on the engagement studio program onto step 6.

A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.What happens to the prospect?

A new prospect is created even though the prospect had previously been permanently deleted.

An error message is displayed on the form preventing the prospect from submitting

A new prospect is created even though the prospect had previously been permanently deleted.

No new prospect is created because the prospect had previously been permanently deleted.

The submission of the form retrieves and restores the previously deleted prospect information including activities.

Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers

The Lead and Contact fields must have the same API name.

The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.

The Lead and Contact fields must have the same API name.

The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.

The Lead and Contact fields must have the same Salesforce field label.

The Marketing Cloud Account Engagement field must be a drop-down field.

A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Marketing Cloud Account Engagement.What action will occur in Marketing Cloud Account Engagement?

A new visitor record will be created.

A new prospect record will be created.

Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test 1

Question 1 / 40

If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?

The information in Salesforce will override the information in Marketing Cloud Account Engagement

The information in Marketing Cloud Account Engagement will override the information in Salesforce

All information will be kept, which may result in two records for one person

The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_default_prospect_field_mapping.htm&type=5

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Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test 1

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