Identify the differences between default and custom roles.

Default roles are included with Marketing Cloud Account Engagement

Custom Roles can be created from scratch

Custom roles can be created from a default role

Default roles are included with Marketing Cloud Account Engagement

Custom Roles can be created from scratch

Custom roles can be created from a default role

Default roles are included with Marketing Cloud Account Engagement

Why is a reCAPTCHA displayed when I did not choose to display it?

At form submission Marketing Cloud Account Engagement pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.

At form submission Marketing Cloud Account Engagement pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.

What is the main difference between automation rules and segmentation rules?

Automation rules run continuously; segmentation rules run once.

Segmentation rules do not run retroactively

Automation rules do run retroactively

Automation rules run continuously; segmentation rules run once.

Neither will 'unmatched' prospects

What is Lead Qualification? (select two)

The process of determining when a prospect is ready for follow up from your sales team.

The process of determining when a prospect is ready for follow up from your marketing team.

The process of determining when a prospect is ready for follow up from your sales team.

An automated set of actions that ensures your sales team gets a steady stream of purchase-ready prospects.

The process of determining when a prospect is ready for follow up from your marketing team.

What are the daily system generated emails?

Daily prospect activity emails (for all prospects)

Daily prospect activity emails (for my prospects)

Daily prospect assignment emails

Daily prospect activity emails (for all prospects)

Daily prospect activity emails (for my prospects)

Prospect assignment notification

Daily prospect assignment emails

Weekly search marketing email (sent on Mondays)

Starred prospect activity alerts

What are the limitations of connecting Marketing Cloud Account Engagement to a Salesforce Sandbox account?

If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.

Marketing Cloud Account Engagement can't 'wipe' data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance.

If connected to a sandbox first, when you create your production connector, all prospects will not automatically queue to sync.

Marketing Cloud Account Engagement can't 'wipe' data, so you will need to manually delete any prospects and data that is brought into your Marketing Cloud Account Engagement account from the sandbox connector before enabling the connector for your production instance.

You cannot sync with a sandbox at all

What is the best practice when users leave the company and have assigned prospects?

Reassign all prospects in the CRM

Review and modify any completion actions, automation rules, drip programs and dynamic lists that reference the user.

Delete the user from Marketing Cloud Account Engagement

Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test 3

Spam

Selling illegal goods, money scams etc.

Hate Speech

Serious attack on a group.

Harassment and bullying

Harassing an individual (including doxing)

Harmful activities

Threatening or glorifying violence or serious harm, including self-harm

Adult content (Consensual)

Nudity/Sexual content

Sexual exploitation and abuse (child safety)

Sexually explicit or suggestive imagery or writing involving minors

Sexual exploitation and abuse (adults and animals)

Sexually explicit or suggestive imagery or writing involving non-consenting adults or non-humans

Plagiarism

Reusing content without attribution (link and blockquotes)

Poorly written

Not in English or has very bad formatting, grammar, and spelling

Inappropriate credential

Author's credential is offensive, spam, or impersonation

Other

Ex. Illegal content, incomplete question...

Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test 3

Question

Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Tests

Practice Tests