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Certified Marketing Cloud Account Engagement Specialist: Salesforce Certified Marketing Cloud Account Engagement Specialist
The Certified Marketing Cloud Account Engagement Specialist exam is a crucial step for anyone looking to demonstrate their expertise in Salesforce Marketing Cloud Account Engagement (formerly Pardot). To increase your chances of success, practicing with real exam questions shared by those who have already passed can be incredibly helpful. In this guide, we’ll provide practice test questions and answers, offering insights directly from successful candidates.
Why Use Certified Marketing Cloud Account Engagement Specialist Practice Test?
- Real Exam Experience: Our practice tests accurately mirror the format and difficulty of the actual Certified Marketing Cloud Account Engagement Specialist exam, providing you with a realistic preparation experience.
- Identify Knowledge Gaps: Practicing with these tests helps you pinpoint areas that need more focus, allowing you to study more effectively.
- Boost Confidence: Regular practice builds confidence and reduces test anxiety.
- Track Your Progress: Monitor your performance to see improvements and adjust your study plan accordingly.
Key Features of Certified Marketing Cloud Account Engagement Specialist Practice Test
- Up-to-Date Content: Our community regularly updates the questions to reflect the latest exam objectives and technology trends.
- Detailed Explanations: Each question comes with detailed explanations, helping you understand the correct answers and learn from any mistakes.
- Comprehensive Coverage: The practice tests cover all key topics of the Certified Marketing Cloud Account Engagement Specialist exam, including lead management, email marketing, and engagement programs.
- Customizable Practice: Tailor your study experience by creating practice sessions based on specific topics or difficulty levels.
Exam Details
- Exam Number: Marketing Cloud Account Engagement Specialist
- Exam Name: Certified Marketing Cloud Account Engagement Specialist Exam
- Length of Test: 90 minutes
- Exam Format: Multiple-choice and scenario-based questions
- Exam Language: English
- Number of Questions in the Actual Exam: 60 questions
- Passing Score: 70%
Use the member-shared Certified Marketing Cloud Account Engagement Specialist Practice Tests to ensure you're fully prepared for your certification exam. Start practicing today and take a significant step towards achieving your certification goals!
Related questions
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
By default, if the information in Salesforce differs from the information in Marketing Cloud Account Engagement, the information in Salesforce will override the information in Marketing Cloud Account Engagement. This means that Salesforce is the master source of truth for most fields, and any changes made in Salesforce will overwrite the values in Marketing Cloud Account Engagement. However, this behavior can be customized for each field in Marketing Cloud Account Engagement, by choosing one of the following options: Use Marketing Cloud Account Engagement's value, Use Salesforce's value, or Use the most recently updated record. You can also prevent a field from syncing at all by choosing Do not sync. For more details --->45
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, the campaign that is set on the opportunity is the first campaign of the first contact associated with the opportunity. This means that Marketing Cloud Account Engagement will look at the contact roles of the opportunity in Salesforce, and find the contact that was added first. Then, Marketing Cloud Account Engagement will look at the campaign history of that contact, and find the campaign that was assigned first. That campaign will be the one that is associated with the opportunity in Marketing Cloud Account Engagement. This helps Marketing Cloud Account Engagement track the source and influence of the opportunity. For more details --->678
Which list email report metric represents the total number of emails minus hard and soft bounces?
The list email report metric that represents the total number of emails minus hard and soft bounces is total delivered. Total delivered measures how many emails were successfully delivered to the recipients' inboxes, without being rejected by the email servers. Hard bounces are permanent delivery failures, such as invalid email addresses or blocked domains. Soft bounces are temporary delivery failures, such as full inboxes or server issues. Total opt outs, total sent, and total queued are not the same as total delivered. Total opt outs measures how many recipients unsubscribed from your emails. Total sent measures how many emails were sent from Marketing Cloud Account Engagement. Total queued measures how many emails were waiting to be sent from Marketing Cloud Account Engagement.Reference[Email Metrics Glossary]
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:
By default (using business accounts), Marketing Cloud Account Engagement creates new records as leads in Salesforce. This means that when a prospect is assigned to a user in Marketing Cloud Account Engagement, and there is no matching lead or contact in Salesforce, Marketing Cloud Account Engagement will create a new lead record in Salesforce and sync with it. However, you can also configure Marketing Cloud Account Engagement to create new records as contacts or person accounts in Salesforce, depending on your preference. To do this, you need to enable the option in the Salesforce connector settings in Marketing Cloud Account Engagement, and make sure that the connector user has the appropriate permissions in Salesforce. For more details --->151617
You can set up Marketing Cloud Account Engagement yourself to sync with Person Accounts.
You cannot set up Marketing Cloud Account Engagement yourself to sync with Person Accounts. You need to contact Marketing Cloud Account Engagement support to enable this functionality, as it is not available by default. Person Accounts are a special type of account in Salesforce that combines the attributes of both accounts and contacts.To sync Marketing Cloud Account Engagement with Person Accounts, you need to follow some additional steps, such as enabling Person Account Syncing, creating Person Accounts instead of Leads, and adding Marketing Cloud Account Engagement data to Person Account layouts12Reference:1:Person Account Syncing with Salesforce2:What To Know Before Using Person Accounts in Marketing Cloud Account Engagement & Salesforce
By default Marketing Cloud Account Engagement will sync with what types of accounts in Salesforce?
By default, Marketing Cloud Account Engagement will sync with contact accounts in Salesforce. Contact accounts are the standard account type in Salesforce, where each account can have multiple contacts related to it. Marketing Cloud Account Engagement can sync with contact accounts and their related contacts, leads, and opportunities. However, Marketing Cloud Account Engagement can also sync with person accounts in Salesforce, if they are enabled in your org. Person accounts are a special account type in Salesforce, where each account is also a contact. Marketing Cloud Account Engagement can sync with person accounts and their related opportunities, but not with leads. To sync with person accounts, you need to enable the option in the Salesforce connector settings in Marketing Cloud Account Engagement. For more details --->121314
Opportunities in Salesforce must be tied to a Contact syncing with Marketing Cloud Account Engagement for them the opportunity to be created in Marketing Cloud Account Engagement.
Opportunities in Salesforce must be tied to a contact syncing with Marketing Cloud Account Engagement for them to be created in Marketing Cloud Account Engagement. This means that the opportunity must have at least one contact role in Salesforce, and that contact must be syncing with a prospect in Marketing Cloud Account Engagement. If the opportunity does not have any contact roles, or the contact is not syncing with Marketing Cloud Account Engagement, the opportunity will not be created in Marketing Cloud Account Engagement. This is because Marketing Cloud Account Engagement needs a prospect to associate the opportunity with, and the contact role is the link between the opportunity and the prospect. For more details --->91011
LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.
How can the administrator accomplish this?
Unlock Premium Member
An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?
What could cause standard sync actions from occurring?
All of the above options could cause standard sync actions from occurring. A large sync queue means that there are many prospects waiting to be synced between Marketing Cloud Account Engagement and Salesforce, which could delay or prevent the sync process. A connector that is not verified or has become unverified means that the authentication between Marketing Cloud Account Engagement and Salesforce has failed, which could interrupt the sync process.A Salesforce API limit that has been reached means that the number of API calls that Salesforce allows per day has been exceeded, which could stop the sync process34Reference:3:Salesforce Marketing Cloud Account Engagement Consultant Certification Flashcards4:Salesforce Certified Marketing Cloud Account Engagement Consultant Exam Flashcards
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