Which three activities would make a prospect active?Choose 3 answers

Submitting a Marketing Cloud Account Engagement form

visiting a Marketing Cloud Account Engagement-tracked page

Sending an email to their assigned user

Submitting a Marketing Cloud Account Engagement form

Opening a Marketing Cloud Account Engagement email

visiting a Marketing Cloud Account Engagement-tracked page

A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to 'automatically create prospects in Marketing Cloud Account Engagement*'.What action would occur in Marketing Cloud Account Engagement?

No new prospect will be created.

No new visitor record will be created.

A new prospect record will be created.

No new prospect will be created.

When would a completion action on a custom redirect be triggered?

Completion actions for custom redirects will only apply to existing prospects.

Completion actions will apply to visitors on the first time a custom redirect is clicked.

Completion actions for custom redirects will only apply to existing prospects.

Completion actions for custom redirects will only apply to prospects once they have been assigned.

Completion actions will apply to visitors who convert to prospects after clicking on a custom redirect.

A marketing user wants to test two similar versions of an email to see which one performs better.How should they run this test?

Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.

Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.

Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on event signups.

Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.

Set up an A/B test that automatically sends the two versions to a single list and then determines a winner based on clicks or opens.

An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.What could be happening?

This is not possible with dynamic lists.

Match Type is set to 'Match Any.'

Match type is set to 'Match All.'

A marketer performs the following actions:* Creates a list and adds three prospects* Deletes one of the three prospects to the Recycle Bin* Deletes the listWhat would happen as a result of these actions?

The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.

The list is archived to the Recycle Bin and the deleted prospect is restored.

The list is not deleted because it contains active prospects.

The list and the two remaining prospects are archived to the Recycle Bin.

The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.

LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.How could this goal be achieved?

Create and publish an email template

A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.Why would this occur?

The metrics would be attributed to Email Template B.

An email template's metrics do not change after the template is used one time.

Email Template A should have been deleted after creating the copy.

The metrics would be attributed to Email Template B.

The user should have made Email Template A the primary template.

A user edits a running and non-repeating engagement studio program by pausing it and adding a new Send Email step at the beginning of the program.Which prospects will process through the new step once the program is started again?

All prospects new to the program

All prospects on the recipient list

All prospects new to the program

All prospects on the suppression list

How could a visitor convert to a prospect?

Submit a Marketing Cloud Account Engagement form

Open a Marketing Cloud Account Engagement email

Submit a Marketing Cloud Account Engagement form

A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to bdr@lenoxsoft.com so their team of business development reps can field questions and schedule follow up demos.How should this be accomplished?

Select General Address for the Custom Reply-To Address

Select Specific User for the Sender

Select General User for the Sender

Select Assigned User for the Custom Reply-To Address

Select General Address for the Custom Reply-To Address

Which action removes the [[crm_deleted]] flag from a prospect record?

Undeleting the record in Salesforce

Re-submitting a form by a prospect

Unchecking 'CRM Deleted- on the prospect record

Removing the prospect from the Marketing Cloud Account Engagement recycle bin

Which Marketing Cloud Account Engagement asset would an administrator create to advertise an upcoming event's schedule without requesting information from those who visit?

Landing page with a form handler

Email template with a form embedded into the HTML

A Marketing Cloud Account Engagement administrator would like to provide access to their eBook once their form has been submitted.Which the methods would accomplish this?Choose 2 answers

Use a form completion action to send an autoresponder email with the eBook.

Re-direct the prospect to the eBook instead of showing the forms Thank You Content.

Use a form completion action to Initiate an auto-download of the eBook.

Include a link to the eBook in the Below Form section of the form.

Use a form completion action to send an autoresponder email with the eBook.

Re-direct the prospect to the eBook instead of showing the forms Thank You Content.

How many times does a segmentation rule run?

Once, as soon as the user completes the rule creation process.

Continuously, whenever new prospects are created.

Up to five times., as long as the user enables the repeat setting.

As many times as the user specifies when they create the rule.

Once, as soon as the user completes the rule creation process.

How can a marketer avoid emailing prospects more than once in a ten day span?

Use a dynamic list to create a frequency suppression list.

Use an automation rule to create a frequency suppression list.

Use the global account setting to suppress frequently emailed prospects.

Use a segmentation rule to create a frequency suppression list.

Use a dynamic list to create a frequency suppression list.

Which two actions occur when an automation rule is deleted?Choose 2 answers

Prospects will no longer be able to match the rule.

The rule will be sent to the recycle bin in paused mode.

Prospects will no longer be able to match the rule.

The rule will be sent to the recycle bin in paused mode.

Actions that have applied to prospects are undone.

Any prospects who matched the rule will be deleted.

Which two considerations must be made when creating a repeating automation rule?Choose 2 answers

Setting how many days must pass before a prospect can match the repeating automation rule

Setting the number of times a prospect can match the repeating automation rule

Setting how many prospects are allowed to match the repeating automation rule

Setting a date for when prospects can no longer match the repeating automation rule

Setting how many days must pass before a prospect can match the repeating automation rule

Setting the number of times a prospect can match the repeating automation rule

In an engagement studio program, business hours are enabled for Monday-Friday from 10am-4pm. A prospect enters a Send Ema step at 4:30pm on Friday.When would the program send the email to the prospect?

The email will send on Monday at 10am.

The email will send immediately.

The email will send on Saturday at 10am.

The email will send on Monday at 10am.

What form handler setting allows prospects to receive multiple autoresponders from form hour period?

Disable Visitor Activity Throttling and send autoresponder emails after every submission

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

Disable Visitor Activity Throttling and send autoresponder emails after every submission

Attribute all prospect activities to prospect record after every submission

Execute form handler in real time after every submission

What would a hard bounce refer to on an email sending report?

An email that permanently bounced back to the sender because the address is invalid.

An email that is recognized, but returned to the sender because the recipient's mailbox is full.

An email that is recognized, but returned to the sender because the mail server is temporarily unavailable

An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.

An email that permanently bounced back to the sender because the address is invalid.

A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.What would happen to the 100 prospects who previously matched the rule?

The prospects will be marked as unmatching the updated rule.

The prospects will not unmatch the rule and no new actions will be applied.

The actions will reapply to prospects who match the new rule criteria.

The rule will unapply actions to prospects who no longer match the criteria.

The prospects will be marked as unmatching the updated rule.

An engagement studio action step is scheduled to send an email on March 20th.What should happen to the prospects who reach this step after that scheduled day?

A Prospect arriving after the send date will be sent the email.

A prospect arriving after the send date will remain on the step until a new send date is set

A prospect arriving after the send date will skip the Send Email step.

A Prospect arriving after the send date will be removed from the program.

A Prospect arriving after the send date will be sent the email.

A Marketing Cloud Account Engagement administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.Which form field option should be enabled?

Maintain the initial value upon subsequent form submissions

Always display even if previously completed

Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

Include 'Not you?' link to allow visitors to reset the form

An engagement studio program is enabled to repeat. The prospects are eligible to repeat after one day and can repeat three times.If a prospect remains on the program recipient list, what would happen to that prospect once they hit the End step after processing through the program once?

The prospect will start the program over at the beginning after waiting one day.

The prospect will not restart the program; prospects can only process through once.

The prospect will start the program over at the beginning immediately.

The prospect will not restart the program; they have reached the maximum number of repeats.

An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.How would the prospect progress through the trigger step?

The prospect will immediately progress down the 'Yes' path since the email was opened.

The prospect will progress down the 'Yes' path after waiting 1 more day since the email was opened.

The prospect will progress down the 'No' path after waiting l day since the email open did not occur on day 3.

The prospect will immediately progress down the No' path since the email open did not occur on day 3.

A user creates and resumes a new automation rule.Which two statements are true about that rule?Choose 2 answers

The rule will continuously look for prospects who match the criteria.

The rule will evaluate their entire prospect database for matches.

The rule will run once and must be re-run for prospects to match again.

The rule will continuously look for prospects who match the criteria.

The rule will evaluate their entire prospect database for matches.

The rule will unmatch prospects that no longer match the criteria.

Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test 6

Spam

Selling illegal goods, money scams etc.

Hate Speech

Serious attack on a group.

Harassment and bullying

Harassing an individual (including doxing)

Harmful activities

Threatening or glorifying violence or serious harm, including self-harm

Adult content (Consensual)

Nudity/Sexual content

Sexual exploitation and abuse (child safety)

Sexually explicit or suggestive imagery or writing involving minors

Sexual exploitation and abuse (adults and animals)

Sexually explicit or suggestive imagery or writing involving non-consenting adults or non-humans

Plagiarism

Reusing content without attribution (link and blockquotes)

Poorly written

Not in English or has very bad formatting, grammar, and spelling

Inappropriate credential

Author's credential is offensive, spam, or impersonation

Other

Ex. Illegal content, incomplete question...

Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test 6

Question

Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Tests

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