What is the difference between an email template and an email content record in the enhance email experience?

An email template can be used by Pardot, Sales Cloud an Service Cloud Users.

An email content record must start from an email template.

An email template can be used by Pardot, Sales Cloud an Service Cloud Users.

An email content record is a basic layout that does not contain any metadata used by a pardot email send.

An email template can only use CMS images.

What is true about building landing pages in Salesforce using the enhanced landing page experience?

The page can be associated to either a connected or unconnected campaign.

When you create or edit an enhanced landing page, it is automatically published.

The only way to add a Pardot form to page is by adding the iframe code in an HTML component.

The page can be associated to either a connected or unconnected campaign.

Custom code and script can be added to the header or footer code.

What is a behavior of conditional completion actions?

Both standard and conditional completion actions can be used on the same asset.

Standard completion actions will only apply to prospects who do not meet the criteria of a conditional group.

Only one conditional group can be added per asset.

Both standard and conditional completion actions can be used on the same asset.

Conditional actions only execute the first time the prospect who matches the criteria takes the action.

The marketing team sends emails to a global audience and wants their emails to send at the optimal time for each prospect on the recipient list.What capability should an Admin enable in Pardot to achieve this?

Einstein Send Time Optimization

A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.Where should they start to see why the email was not sent to the prospect?

Refer to the list email send report to see if a suppression list was used.

Refer to the Marketing Cloud Account Engagement recycle bin to see if the prospect was deleted.

Check that the Marketing Cloud Account Engagement prospect has a value for the default field email address'.

Refer to the list email send report to see if a suppression list was used.

Determine if the prospect has a valid 'Assigned User' to send the email from.

An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.How should the list be created?

Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.

Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.

Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.

Use a completion action on the form to automatically add anyone who completes it to the list.

Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.

What is a capability of a completion action?

Send a list email to a prospect

Adjust a prospect's account field

A user is creating an automation rule and isn't certain that they have the correct criteria in use.What Is the best way for the user to test that the criteria only matches the intended prospects?

Use the preview matches feature before running the rule.

Run the rule to see who matches and change criteria If needed.

Pull a Salesforce report of the same criteria and view results.

Use the preview matches feature before running the rule.

Resume the rule and use the undo action feature if necessary.

A marketer needs to create a new field for a Marketing Cloud Account Engagement form.Which statement accurately describes how to create the new field?

The field is created as a custom prospect field on the Prospect Fields page.

The field Is created and added to the form in Engagement Studio.

The field is created as a custom prospect field in the form editor.

The field is created as a custom prospect field on the Prospect Fields page.

The field Is created as a default account field in the form editor.

What HML merge field should be included in an email to allow prospects to manage their email preferences?

{{OptOut}} or [{EmailPreferenceCenter}}

{{Unsubscribe}} or {{EmailPreferenceCenter}}

{{OptOut}} or [{EmailPreferenceCenter}}

LenoxSoft wants to create a Marketing Cloud Account Engagement landing page that matches the exact look and feel of their website. Which method would produce the closest results?

Import layout using a URL from their website

Use a stock layout provided in Marketing Cloud Account Engagement

Use above form and below form content to create the layout

Embed the campaign tracking code on their website

Import layout using a URL from their website

What will undelete a prospect?

If the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address

If the deleted prospect re-converts by filling out a form with the same email address

If the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address

If the deleted prospect visits a web page

If the deleted prospect re-converts by filling out a form with the same email address

What does a marketing user have access to in Marketing Cloud Account Engagement?

Creating new lists, forms, landing pages and send list emails.

When do prospects sync to your CRM?

When a prospect has been assigned to a user or queue.

When the prospect fills out a form on a landing page

When a prospect has been assigned to a user or queue.

When the prospect has a lead score greater than 50

When the prospect visits a landing page

When a prospect is created manually in the Marketing Cloud Account Engagement database.

Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test 8

A marketer wants to assign prospect to a group of users if the prospects meet the following criteria:

* Score greater than 100

* Grade greater than a B

* Has completed a form on any landing page

* Has a ''Product of Interest'' field value of either A or B

What automation tool could be used to assign the prospects?

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Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test 8

Question

Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Tests

Practice Tests