What does the Data.com connector allow you to do?

Quickly jump into the Data.com results for a prospect or their company

Sync all your prospects to Salesforce

Connect with your meeting software

Quickly jump into the Data.com results for a prospect or their company

What happens if a prospect is removed from a drip program and later added back?

They will resume the drip where they left off

They will start the drip campaign again.

Prospects can't be added to drip campaigns after they have been removed.

They will skip the first step and move to the second step.

They will resume the drip where they left off

You want your Sales team to be able to send one-to-one emails in Marketing Cloud Account Engagement and no list emails. How can you do this?

Set them up as a Sales user in Marketing Cloud Account Engagement

Set them up as a Marketing user and then control how many emails can be sent.

You can't send one-to-one emails out of Marketing Cloud Account Engagement.

Set them up as a one-to-one email user only

Set them up as a Sales user in Marketing Cloud Account Engagement

How can an admin find the number of mailable prospects in their database?

Navigate to the prospect list and select 'Mailable Prospects'

Navigate to the overview section

You want to export a list of prospects, but you only need the default fields. What can you use?

Copy and paste the information from the Prospect table into Excel.

You have to export all the fields. Marketing Cloud Account Engagement doesn't allow you to choose only the default fields. An Express Export includes all default prospect fields, scores, and grades but does not include custom fields.

What can the GoToWebinar connector do?

Register prospects for GoToWebinar events

Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement

Display registrations and attendance as activities

Register prospects for GoToWebinar events

Display how long a prospect watched a webinar

Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement

Display registrations and attendance as activities

Pulls in Marketing Cloud Account Engagement emails to use in GoToWebinar

If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?

Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.

No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.

Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.

No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.

Does an automation rule ever match a prospect more than once?

No, an automation rule will only affect a prospect one time An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.

Yes, automation rules run every time.

No, an automation rule will only affect a prospect one time An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.

How do you use an automation rule to opt out prospects?

Change prospect field value: 'Do Not Email' to 'Do Not Email

You can't use an automation rule to opt-out prospects.

Change prospect field value to Opt-out

When are visitors converted to prospects?

When a prospect fills out a form or form handler

When they run through completion actions

When a prospect fills out a form or form handler

When the prospect visits a Marketing Cloud Account Engagement landing page

Why should you set a form to Always Display?

To always show the form when someone returns to the page.

To get a higher form conversion rate

To prevent spammers from filling out the form

To ensure the prospect gets scored and graded.

Can you tie multiple Salesforce accounts to one Marketing Cloud Account Engagement account?

No, you can only have one Salesforce connector at a time.

Yes, you can have up to 2 Salesforce accounts linked to one Marketing Cloud Account Engagement account.

No, you can only have one Salesforce connector at a time.

Yes, but you would need to contact Marketing Cloud Account Engagement Support to enable the feature for you.

Yes, but it's only available to customers with the Pro Edition

How can you ensure your email doesn't get stuck in spam?

Create a text version of the email

Create mobile-friendly version of the email

Create a text version of the email

Remove the unsubscribe from the email

How can you preview/test matches for automation rules before you run them?

Use the automation preview option.

Run the automation rule to see how many matches there are.

Use the automation preview option.

Create a list and see how many prospects are affected. You can preview which prospects will be matches by your Automation Rules. After creating or editing your rules, click the Preview button while the rules are in Paused mode. You will receive an email notification when the preview is finished or you can wait on the page for it to finish in real-time (this is very fast for most rules --- often under a minute). The preview will tell you how many prospects will be matched. If you adjust criteria on existing automation rules, please note that automation previews will identify only prospects who have not already had the rule's actions applied to them.

How can you delete a prospect?

Through the prospect table actions.

Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?

Add rules to the Marketing Cloud Account Engagement tracking code.

Completion Actions with a filter

A client wants to submit data to Marketing Cloud Account Engagement as well as their own database. What do you recommend they use?

Marketing Cloud Account Engagement form handlers

Marketing Cloud Account Engagement API

Marketing Cloud Account Engagement form handlers

LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.What combination of automation tools should LenoxSoft use to achieve this?Choose one answer

Automation rule and completion action

Segmentation rule and completion action

Dynamic list and automation rule

Completion action and dynamic list

LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.How should a Marketing Cloud Account Engagement marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?Choose one answer

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.

Create a segmentation list that matches prospects with the criteria Prospect time: last activity: greater than: 180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects.

Create a dynamic list that matches prospects with the criteria Prospect time: last activity: greater than: 180 days ago. Schedule a list email that includes a promotional offer to auto send every Friday going forward to re-engage prospects

LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?Choose one answer

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

Enable Send daily prospect activity emails (for all prospects); Enable Page Actions to notify managers.

Enable Visitors Filters for a specific IP range; Enable Page Actions to notify managers.

Enable Visitor Filters for a specific IP range; Enable Send daily visitor activity emails.

Enable Send daily visitor activity emails; Enable Send daily prospect activity emails (for my prospects).

Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test 4

A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Marketing Cloud Account Engagement hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

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Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test 4

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Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Tests

Practice Tests