What causes a sync from Salesforce to Marketing Cloud Account Engagement?

Making field changes to a Lead or Contact record

Updating a formula field in Salesforce

Updating a field on a Contact record that does not have an email address

Making field changes to a Lead or Contact record

A LenoxSoft marketer selects the option 'Redirect the prospect instead of showing the form's Thank You Content' when new Marketing Cloud Account Engagement landing page.What would be the expected behavior when a prospect submits a form designed to show Thank you Content?

The prospect will be redirected to another webpage

The prospect will continue to see the form upon submission

The discrepancy between the two assets will cause an error

The prospect will be redirected to another webpage

The form's Thank You Content will still display

Which scenario would convert an anonymous visitor into an identified prospect?

Submitting a Web2Lead form that is linked to Marketing Cloud Account Engagement via a form handler

Creating a Lead in Salesforce which syncs to Marketing Cloud Account Engagement as a new prospect record

Scanning the badge of someone who visited a booth at a recent event

Submitting a Web2Lead form that is linked to Marketing Cloud Account Engagement via a form handler

Opening email sent by a sales rep using the Send Marketing Cloud Account Engagement Email functionality in Salesforce

A Marketing Cloud Account Engagement user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Marketing Cloud Account Engagement user understand how these prospects may have become unmailable?

Total Opt Outs and Hard Bounces

Total Sent and Suppression Rate

Click-Through Rate and Soft Bounces

Tracker Domain Verification and Open Rate

Total Opt Outs and Hard Bounces

A marketing manager sent an email template last week to their 'Hot Prospects' list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.How should they accomplish this?

Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the 'Hot Prospects' list.

Create a new dynamic list using the criteria 'Prospect email template', the template name, and 'was not received' and then use it as the recipient list when sending the email template.

Send the email template to the 'Hot Prospects' list, but select the 'deduplicate' option to remove recipients that already received the email last week.

Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the 'Hot Prospects' list.

Send the email template to the 'Hot Prospects' list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.

An administrator includes a link to a file on a web page that the company does not own on the company website.How should they track the number of visitors who access this file?

Marketing Cloud Account Engagement form

Marketing Cloud Account Engagement tracking code

LenoxSoft enabled the 'Always Display Form After Submission' setting on their Marketing Cloud Account Engagement form.What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

The form would be displayed on the page once again.

The prospect would receive an error message.

The form would be displayed on the page once again.

The prospect would be redirected to a thank-you page.

The thank-you content would continue to be shown.

What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement

The Opportunity must have the 'Marketing Cloud Account Engagement' record type.

The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.

The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement

The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.

Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

Completion actions based on email link clicks only execute once per prospect.

Completion actions based on email opens will retroactively apply if added after the email send.

Completion actions based on email link clicks only execute once per prospect.

Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.

Completion actions based on email opens will retroactively apply if added after the email send.

Completion actions based on image file downloads only execute once per day.

A Marketing Cloud Account Engagement administrator wants to ensure that only a prospects company email address with the format of ''name@companyname.com' is captured on their form.Which data format is recommended for the email field?

Emails not from ISPs and free email providers

LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?

Create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce.

Edit an existing default account field m Marketing Cloud Account Engagement and map it to the account file m Salesforce.

Make no changes. Only default account fields can sync to Marketing Cloud Account Engagement.

Create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce.

Map the account field in Salesforce to a contact field that is already syncing with Marketing Cloud Account Engagement.

A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:* https://www.tenoxsoft.eom/products/A* haps://www.tenoxsoft.con-i/products/B* https://www.lenoxsoft.eom/pfodocts/CWhat is the recommended way for the user to accomplish this?

Set the page action URL as https://www.lenoxsoft.com/products/B

Create one page action with comma-separated URLs.

Set the page action URL as https://www.lenoxsoft.com/products/B

Create three separate page actions, one for each URL.

Set the page as a priority page in Marketing Cloud Account Engagement.

New prospects match a dynamic lists rule criteria. This dynamic list is used as a recipient list on an engagement studio program.What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

The prospects are added to the program and automatically start processing through the program.

The prospects are added to the program, but do NOT start processing until the program is paused and restarted.

The prospects remain on the list, but are NOT added to the program until the next day.

The prospects are added to the program, but wait for a user to manually select them to process.

The prospects are added to the program and automatically start processing through the program.

How should a user understand how many prospects are currently waiting on a step in an engagement program?

Look at the tooltip above that step.

Download the report of the program.

Click on the step to view its report card.

Look at the tooltip above that step.

Pause the program and edit the step.

What is an identified visitor?

A visitor who has provided their contact Information in a Marketing Cloud Account Engagement form.

A visitor whose organization has been identified using a reverse IP lookup.

A visitor who has been matched with a Marketing Cloud Account Engagement prospect record.

A visitor who has provided their contact Information in a Marketing Cloud Account Engagement form.

A visitor who has provided their organization in a Marketing Cloud Account Engagement form.

A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.What are three ways the Marketing Manager can create a new prospect?Choose 3 answers

Click the 'Send to Account Engagement' button on a Salesforce Lead.

Manually add a prospect in Marketing Cloud Account Engagement.

Import a .CSV file with the prospect's email address.

Click the 'Send to Account Engagement' button on a Salesforce Lead.

Manually add a prospect in Marketing Cloud Account Engagement.

Import a .CSV file with the prospect's email address.

Set up an automation rule that creates prospects.

Add a completion action to assign to a user.

Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing CloudAccount Engagement prospect field?Choose 2 answers

The Lead and Contact fields must have the same API name.

The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.

The Lead and Contact fields must have the same Salesforce field label.

The Lead and Contact fields must have the same API name.

The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.

The Marketing Cloud Account Engagement field must be a drop-down field.

Which three options are available when working on a list email, but are NOT available when working on a Marketing Cloud Account Engagement email template?Choose 3 answers

Ability to send the email immediately

Recipient and suppression lists

Ability to send the email immediately

Recipient and suppression lists

What is an automation rule?

A rule that automatically applies an action to a prospect based on whether they match set criteria.

A rule that automatically creates a list of prospects based on their behavior.

A rule that automatically creates a new prospect record when a lead is added to Salesforce.

A rule that automatically applies an action to a prospect based on whether they match set criteria.

A rule that automatically sends an email to all prospects in a list.

Which three actions can be taken in an engagement studio program?Choose 3 answers

Remove prospect from dynamic list

A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.What can the marketer share with their stakeholders about the performance of the A/B test?

The A/B test v/as a tie between the two variations.

The winning variation did not have any clicks.

The A/B test v/as a tie between the two variations.

The winning variation did not have any opens.

The A/B test winning variation has not been determined.

A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.What feature Is needed for this model?

Marketing Cloud Account Engagement Score & Grade

Marketing Cloud Account Engagement Score 6* lifecycle Stage

Marketing Cloud Account Engagement Score & Grade

What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement.

The Opportunity must have the 'Marketing Cloud Account Engagement' record type.

The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.

The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.

A marketing user pauses an Engagement Studio program and adds a new recipient list.What will happen to the newly added prospects when the program is resumed?

Prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps.

Prospects will not begin the program until all existing prospects reach an end step.

Prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps.

Prospects will begin the program on the first step regardless of where the existing prospects are In the program.

Prospects will skip steps to start the program on the same steps the existing prospects are on.

When reviewing the report for a Marketing Cloud Account Engagement email, a marketer notices the total clicks metric is much higher than the unique clicks metric. There was only one call-to-action link in the email.What could explain this discrepancy?

Prospects clicked the call-to-action link multiple times.

Prospects clicked the unsubscribe link.

Prospects clicked the call-to-action link multiple times.

Prospects were removed from the recipient list after clicking the call-to-action link.

Prospects were deleted after clicking the call-to-action link.

A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.What Is the recommended way to accomplish this?

Upload the whitepaper PDF as a content file and link to it in the body of the email.

Upload the whitepaper PDF as a content block and attach It to the email.

Upload the whitepaper PDF as a content file and link to it in the body of the email.

Upload the whitepaper PDF as a content file and attach it to the email.

Upload the whitepaper PDF as a content block and link to It In the body of the email.

A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.Which option accurately defines the capabilities of a segmentation rule?

Segmentation rules are used to segment prospects based on their activities and demographic data.

Segmentation rules are used to create new forms for prospects to fill out.

Segmentation rules are used to segment prospects based on their activities and demographic data.

Segmentation rules are used to score and grade prospects.

Segmentation rules are used to assign prospects to users in Salesforce.

A repeating engagement program is set to allow prospects to be eligible to re-enter every 90 days and has a total entries limit of 5.A user decides that the total entries limit should be changed to 10. The user pauses the program, changes the total entries limit to 10 and restarts the program.What will happen to the prospects who landed on the End step more than 90 days ago and previously reached the 5 total entries limit?

Prospects will re-enter the program immediately.

Prospects will re-enter the program after waiting another 90 days.

Prospects will re-enter the program immediately.

Prospects will remain ineligible to re-enter the program.

Prospects will NOT re-enter the program until manually approved to re-enter.

A sales manager wants to understand which of their accounts are top-tier candidates based on prior opportunity creation data and engagement metrics. They want to surface these insights on their account records.What feature can help them see this?

Einstein Key Accounts Identification

A marketing user has created an email content record using the enhanced Pardot email experience.How can they send this email in an engagement program?

Convert the email content record to an email template.

Select the desired engagement program from the email

Copy the email HTML and recreate it as an email template Pardot.

Convert the email content record to an email template.

Activate the email for use in automation.

A Pardot user notices an odd field value on a prospect record and wants to investigate.What should the first course of action be?

Go to the prospect record and view the prospects Audits tab to see all changes made to the prospect record.

Review the recent form submissions to see if the prospect updated their information.

Go to the prospect record and view the prospects Audits tab to see all changes made to the prospect record.

Look up the prospect's assigned user and call them to see if they made the change.

Go to the prospect record and click on the field value in question to see what caused the change.

What would occur if a single prospect is not both the recipient list and the suppression list for a list email?

The prospect will NOT be sent the Email, and future email sends will NOT be Impacted.

The prospect will be sent two copies future email sends will not be impacted.

The prospect will be sent one copy of the email, but the prospect will be marked opted out for future email sends.

The prospect will be sent one copy of the email, but will be suppressed for the next email send.

The prospect will NOT be sent the Email, and future email sends will NOT be Impacted.

LenoxSoft has 3 product lines. In Pardot, each product line has its own folder containing all of the assets for that product line. An administrator would like to score prospects separately based on their interactions with each product line.How can the administrator accomplish this?

Assign a scoring category to each product line folder.

Create two new default scoring models to have one for each product line.

Edit the score field on the prospect's record to displays multiple score values

Assign a scoring category to each product line folder.

Edit the default scoring model to score differently for each product line.

Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test 7

Spam

Selling illegal goods, money scams etc.

Hate Speech

Serious attack on a group.

Harassment and bullying

Harassing an individual (including doxing)

Harmful activities

Threatening or glorifying violence or serious harm, including self-harm

Adult content (Consensual)

Nudity/Sexual content

Sexual exploitation and abuse (child safety)

Sexually explicit or suggestive imagery or writing involving minors

Sexual exploitation and abuse (adults and animals)

Sexually explicit or suggestive imagery or writing involving non-consenting adults or non-humans

Plagiarism

Reusing content without attribution (link and blockquotes)

Poorly written

Not in English or has very bad formatting, grammar, and spelling

Inappropriate credential

Author's credential is offensive, spam, or impersonation

Other

Ex. Illegal content, incomplete question...

Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test 7

Question

Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Tests

Practice Tests