ExamGecko
Home Home / Salesforce / Certified Marketing Cloud Account Engagement Specialist

Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Test - Questions Answers, Page 6

Question list
Search
Search

List of questions

Search

A Marketing Cloud Account Engagement administrator would like to enable bot protection on their forms.

Which two Marketing Cloud Account Engagement form actions would accomplish this?

Choose 2 answers

A.
Enable HTTPS
A.
Enable HTTPS
Answers
B.
Honeypot Technique
B.
Honeypot Technique
Answers
C.
Dependent Fields
C.
Dependent Fields
Answers
D.
reCaptcha
D.
reCaptcha
Answers
Suggested answer: B, D

Explanation:

According to theSalesforce documentation, the two Marketing Cloud Account Engagement form actions that would accomplish enabling bot protection on their forms are honeypot technique and reCaptcha. Bot protection is a feature that helps prevent automated bots from submitting forms and creating fake prospects. Honeypot technique is a method that uses a hidden field in the form that is not visible to human users, but can be detected by bots. If the hidden field is filled out, the form submission is rejected as a bot submission. reCaptcha is a service that uses a challenge-response test to verify that the form submitter is a human and not a bot. The user can enable either or both of these options in the form settings to add bot protection to their forms. Enabling HTTPS, or Hypertext Transfer Protocol Secure, is a method that encrypts the communication between the user's browser and the web server, but it does not prevent bots from submitting forms. Dependent fields are fields that are displayed or hidden based on the value of another field, but they do not prevent bots from submitting forms either.

Reference:Salesforce documentation

A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to use to build their landing page in Marketing Cloud Account Engagement. Which asset should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish that goal?

A.
Dynamic content
A.
Dynamic content
Answers
B.
Custom redirect
B.
Custom redirect
Answers
C.
Layout template
C.
Layout template
Answers
D.
Stock template
D.
Stock template
Answers
Suggested answer: C

Explanation:

According to theSalesforce documentation, the asset that should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish the goal of using pre-existing HTML is a layout template. A layout template is a reusable design that defines the structure and style of a landing page. A layout template can be created using HTML, CSS, and JavaScript, and it can include editable regions where the user can add content and forms. A layout template can be applied to multiple landing pages, and it can be used to create custom landing pages with pre-existing HTML. Dynamic content, custom redirect, and stock template are not assets that can be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish the goal of using pre-existing HTML, as they are related to other aspects of landing page creation, such as personalization, tracking, and design.

Reference:Salesforce documentation

In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.

What automation tool should be used to solve this need?

A.
Engagement studio
A.
Engagement studio
Answers
B.
Segmentation rule
B.
Segmentation rule
Answers
C.
Automation rule
C.
Automation rule
Answers
D.
Dynamic list
D.
Dynamic list
Answers
Suggested answer: C

What variable tag must be included in an email to allow prospects to manage their email preferences?

A.
%%opt_out%% or %%email_preference_center%%
A.
%%opt_out%% or %%email_preference_center%%
Answers
B.
%%unsubscribe %% or %% email_preference_ center %%
B.
%%unsubscribe %% or %% email_preference_ center %%
Answers
C.
%%opt_out%% report_spam %%
C.
%%opt_out%% report_spam %%
Answers
D.
%%unsubscribe % or %% opt_out %%
D.
%%unsubscribe % or %% opt_out %%
Answers
Suggested answer: B

Explanation:

According to theSalesforce documentation, the variable tag that must be included in an email to allow prospects to manage their email preferences is %%unsubscribe%% or %%email_preference_center%%. A variable tag is a placeholder that is replaced with a specific value when the email is sent. The %%unsubscribe%% variable tag is replaced with a link that allows the prospect to unsubscribe from all emails from the sender. The %%email_preference_center%% variable tag is replaced with a link that allows the prospect to opt in or out of specific email lists or categories. Either of these variable tags can be used to enable prospects to manage their email preferences, and they are required by law in some countries. %%opt_out%% or %%email_preference_center%%, %%opt_out%% report_spam%%, and %%unsubscribe%% or %%opt_out%% are not valid variable tags that can be used to allow prospects to manage their email preferences, as they are either incorrect or nonexistent.

Reference:Salesforce documentation

What Information does the tooltip above each step on the engagement studio program report provide?

A.
High-level metrics only for prospects waiting to complete each step
A.
High-level metrics only for prospects waiting to complete each step
Answers
B.
High-level metrics only for prospects who have completed the step
B.
High-level metrics only for prospects who have completed the step
Answers
C.
High-level metrics only for prospects who left the program at each step
C.
High-level metrics only for prospects who left the program at each step
Answers
D.
High-level metrics only for prospects who have skipped each step
D.
High-level metrics only for prospects who have skipped each step
Answers
Suggested answer: B

Explanation:

According to theSalesforce documentation, the information that the tooltip above each step on the engagement studio program report provides is high-level metrics only for prospects who have completed the step. An engagement studio program report is a report that shows the performance and results of an engagement program, such as the number of prospects, emails, and conversions. The tooltip above each step on the program report shows the number and percentage of prospects who have completed that step, as well as the number and percentage of prospects who have taken the positive, negative, or neutral path after that step. The tooltip does not show the metrics for prospects who are waiting to complete, who have left, or who have skipped each step, as these are shown in other sections of the report.

Reference:Salesforce documentation

LenoxSoft has multiple forms containing a 'Comments' field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.

Which two form field options should be enabled? Choose 2 answers

A.
Do not prefill
A.
Do not prefill
Answers
B.
Always display even if previously completed
B.
Always display even if previously completed
Answers
C.
Maintain the initial value upon subsequent form submissions
C.
Maintain the initial value upon subsequent form submissions
Answers
D.
Display other fields in this form based on the value of this field
D.
Display other fields in this form based on the value of this field
Answers
Suggested answer: B, C

Explanation:

According to theSalesforce documentation, the two form field options that should be enabled to make the ''Comments'' field visible and empty every time a prospect returns to one of the forms are: B) Always display even if previously completed, and C) Maintain the initial value upon subsequent form submissions. The Always display even if previously completed option ensures that the field is not hidden or pre-filled with the previous value when the prospect revisits the form. The Maintain the initial value upon subsequent form submissions option ensures that the field is not overwritten with the new value when the prospect submits the form again. These two options combined will make the field appear as visible and empty every time the prospect returns to the form. The Do not prefill option will prevent the field from being pre-filled with the prospect's information from Marketing Cloud Account Engagement or Salesforce, but it will not prevent the field from being pre-filled with the previous value from the same form. The Display other fields in this form based on the value of this field option will create a dependent field that will show or hide other fields based on the value of the ''Comments'' field, but it will not affect the visibility or emptiness of the ''Comments'' field itself.

Reference:Salesforce documentation

Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Salesforce? Choose 2 answers

A.
Submitting a form
A.
Submitting a form
Answers
B.
Opening an email
B.
Opening an email
Answers
C.
Clicking a custom redirect
C.
Clicking a custom redirect
Answers
D.
Unsubscribing from email
D.
Unsubscribing from email
Answers
Suggested answer: A, B

Explanation:

According to theSalesforce documentation, the two prospect activities that trigger a sync from Marketing Cloud Account Engagement to Salesforce are: A) Submitting a form, and B) Opening an email. A form submission is an activity that occurs when a prospect fills out and submits a Marketing Cloud Account Engagement form or a form handler. An email open is an activity that occurs when a prospect opens an email sent from Marketing Cloud Account Engagement. These two activities will trigger a sync from Marketing Cloud Account Engagement to Salesforce, meaning that the prospect's information and activity data will be updated in Salesforce. A sync from Marketing Cloud Account Engagement to Salesforce happens when a prospect is created or updated in Marketing Cloud Account Engagement, or when a prospect performs a significant activity in Marketing Cloud Account Engagement. Clicking a custom redirect or unsubscribing from email are not activities that trigger a sync from Marketing Cloud Account Engagement to Salesforce, as they are not considered significant activities in Marketing Cloud Account Engagement. A custom redirect is a trackable URL that can be used to measure and report on the clicks of any online content. An unsubscribe is an action that occurs when a prospect opts out of receiving emails from the sender. These two activities will not trigger a sync from Marketing Cloud Account Engagement to Salesforce, unless they are combined with other activities that do trigger a sync, such as submitting a form or opening an email.

Reference:Salesforce documentation

A marketer wants to create different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Marketing Cloud Account Engagement. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.

How could the marketer accomplish this?

A.
Completion Action
A.
Completion Action
Answers
B.
Page Action
B.
Page Action
Answers
C.
Automation Rule
C.
Automation Rule
Answers
D.
Dynamic List
D.
Dynamic List
Answers
Suggested answer: D

Explanation:

According to theSalesforce documentation, the marketer can accomplish the goal of creating different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle and automatically updating the prospect list membership based on the opportunity stage change in Salesforce by using a dynamic list. A dynamic list is a list of prospects that is updated automatically based on certain criteria, such as prospect field values, activities, or scores. A dynamic list can be used to segment prospects based on their opportunity stage in Salesforce, and to add or remove prospects from the list when the opportunity stage changes. For example, a dynamic list can be created for prospects whose opportunity stage is Negotiations, and another dynamic list can be created for prospects whose opportunity stage is Closed Won. When an opportunity moves from Negotiations to Closed Won in Salesforce, the prospect associated with that opportunity will be removed from the Negotiations list and added to the Closed Won list in Marketing Cloud Account Engagement. A completion action, a page action, or an automation rule are not the best tools to accomplish the goal of creating different Marketing Cloud Account Engagement lists to correspond with the different stages of the buying cycle and automatically updating the prospect list membership based on the opportunity stage change in Salesforce, as they are related to other aspects of automation, such as performing actions after a prospect completes a marketing element, visits a web page, or meets certain criteria, but not segmenting prospects based on their opportunity stage in Salesforce.

Reference:Salesforce documentation

A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.

How should the user resolve this Issue?

A.
Edit the list to be available for 'Email Sanding'
A.
Edit the list to be available for 'Email Sanding'
Answers
B.
Edit the email template to make it available for 'List Emails'
B.
Edit the email template to make it available for 'List Emails'
Answers
C.
Edit the list to be available for 'Email Templates'
C.
Edit the list to be available for 'Email Templates'
Answers
D.
Edit the email template and choose the appropriate list
D.
Edit the email template and choose the appropriate list
Answers
Suggested answer: B

Explanation:

According to theSalesforce documentation, the user should resolve the issue of not being able to choose the specific email template when sending a new list email by editing the email template to make it available for ''List Emails''. An email template is a reusable design that defines the content and layout of an email. An email template can be configured to be available for different types of email sends, such as one-to-one emails, list emails, or autoresponders. A list email is an email that is sent to a specific list of prospects, such as a newsletter or a promotion. To use an email template for a list email, the user must edit the email template and check the box for ''List Emails'' in the email template settings. This will make the email template available to choose when sending a new list email. Editing the list to be available for ''Email Sending'', ''Email Templates'', or editing the email template and choosing the appropriate list are not the correct ways to resolve the issue of not being able to choose the specific email template when sending a new list email, as they are either irrelevant or incorrect options for the list or the email template settings.

Reference:Salesforce documentation

Which two capabilities are true for completion actions? Choose 2 answers

A.
Completion actions are applied retroactively.
A.
Completion actions are applied retroactively.
Answers
B.
Completion actions apply to both visitors and prospects
B.
Completion actions apply to both visitors and prospects
Answers
C.
Completion actions cannot be applied directly on a landing page.
C.
Completion actions cannot be applied directly on a landing page.
Answers
D.
Completion actions do not execute on image file downloads
D.
Completion actions do not execute on image file downloads
Answers
Suggested answer: C, D

Explanation:

According to theSalesforce documentation, the two capabilities that are true for completion actions are: C) Completion actions cannot be applied directly on a landing page, and D) Completion actions do not execute on image file downloads. A completion action is an automation tool that can be used to perform an action after a prospect successfully completes a marketing element, such as clicking a link in an email, submitting a form, or visiting a web page. A completion action can be used to perform actions such as adding a prospect to a list, assigning a prospect to a user, sending an autoresponder email, or adjusting a prospect's score. Completion actions cannot be applied directly on a landing page, as landing pages do not have completion actions. However, completion actions can be applied on the forms or custom redirects that are embedded on the landing page. Completion actions do not execute on image file downloads, as image file downloads are not considered as completion events. However, completion actions can be executed on other types of file downloads, such as PDFs or Word documents. Completion actions are not applied retroactively, as they are only applied to prospects who complete the marketing element after the completion action is created. Completion actions do not apply to both visitors and prospects, as they only apply to prospects who have been identified by their email address or their Marketing Cloud Account Engagement tracking cookie.

Reference:Salesforce documentation

Total 304 questions
Go to page: of 31