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Question 276 - Certified Marketing Cloud Account Engagement Specialist discussion

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A marketing user has created an email content record using the enhanced Pardot email experience.

How can they send this email in an engagement program?

A.
Select the desired engagement program from the email
Answers
A.
Select the desired engagement program from the email
B.
Copy the email HTML and recreate it as an email template Pardot.
Answers
B.
Copy the email HTML and recreate it as an email template Pardot.
C.
Convert the email content record to an email template.
Answers
C.
Convert the email content record to an email template.
D.
Activate the email for use in automation.
Answers
D.
Activate the email for use in automation.
Suggested answer: C

Explanation:

In Salesforce Pardot's enhanced email experience, the process to use a created email content in an engagement program requires converting the email content into an email template.

Convert the email content record to an email template: This functionality allows marketers to leverage the rich content created in the email content record format and utilize it within the structured framework of an engagement program. The conversion process standardizes the email content into a template format, which can then be seamlessly integrated into various Pardot automation tools including engagement programs. This ensures that the aesthetic and functional integrity of the email content is maintained across different marketing campaigns and workflows.

Options such as selecting the engagement program directly from the email or activating the email for use in automation do not align with Pardot's current capabilities regarding email integration in engagement programs, as they require the email to be in a template format to be used effectively.

asked 23/09/2024
Carlos Castro
29 questions
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