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Question 268 - Certified Marketing Cloud Account Engagement Specialist discussion

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A marketing user pauses an Engagement Studio program and adds a new recipient list.

What will happen to the newly added prospects when the program is resumed?

A.
Prospects will not begin the program until all existing prospects reach an end step.
Answers
A.
Prospects will not begin the program until all existing prospects reach an end step.
B.
Prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps.
Answers
B.
Prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps.
C.
Prospects will begin the program on the first step regardless of where the existing prospects are In the program.
Answers
C.
Prospects will begin the program on the first step regardless of where the existing prospects are In the program.
D.
Prospects will skip steps to start the program on the same steps the existing prospects are on.
Answers
D.
Prospects will skip steps to start the program on the same steps the existing prospects are on.
Suggested answer: B

Explanation:

When a marketing user pauses an Engagement Studio program and adds a new recipient list, the newly added prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps when the program is resumed.This is because Action steps are time-based and cannot be retroactively applied, while Trigger and Rule steps are condition-based and can be applied at any point in the program1.

Reference:1: [Engagement Studio FAQ]

asked 23/09/2024
Minh Phan
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