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Question 1 - Certified Marketing Cloud Account Engagement Specialist discussion

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If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?

A.
The information in Salesforce will override the information in Marketing Cloud Account Engagement
Answers
A.
The information in Salesforce will override the information in Marketing Cloud Account Engagement
B.
The information in Marketing Cloud Account Engagement will override the information in Salesforce
Answers
B.
The information in Marketing Cloud Account Engagement will override the information in Salesforce
C.
All information will be kept, which may result in two records for one person
Answers
C.
All information will be kept, which may result in two records for one person
D.
The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_default_prospect_field_mapping.htm&type=5
Answers
D.
The differing information will be deleted from both Salesforce and Marketing Cloud Account Engagement, which may result in blank records https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_default_prospect_field_mapping.htm&type=5
Suggested answer: A

Explanation:

By default, if the information in Salesforce differs from the information in Marketing Cloud Account Engagement, the information in Salesforce will override the information in Marketing Cloud Account Engagement. This means that Salesforce is the master source of truth for most fields, and any changes made in Salesforce will overwrite the values in Marketing Cloud Account Engagement. However, this behavior can be customized for each field in Marketing Cloud Account Engagement, by choosing one of the following options: Use Marketing Cloud Account Engagement's value, Use Salesforce's value, or Use the most recently updated record. You can also prevent a field from syncing at all by choosing Do not sync. For more details --->45

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asked 23/09/2024
Anthony Steele
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