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Question 269 - Certified Marketing Cloud Account Engagement Specialist discussion

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What aspect of a Prospect record represents their overall level of interest?

A.
Grade
Answers
A.
Grade
B.
Score
Answers
B.
Score
C.
Profile
Answers
C.
Profile
D.
Account
Answers
D.
Account
Suggested answer: B

Explanation:

The aspect of a Prospect record that represents their overall level of interest is Score. The score is a numerical value that measures the implicit interest of a prospect based on their engagement with marketing activities, such as opening emails, clicking links, and visiting landing pages. The score can increase or decrease based on the actions that a prospect takes, and can help marketers prioritize and segment their prospects.Grade, Profile, and Account are not aspects of a Prospect record that represent their overall level of interest, as they measure different attributes of a prospect, such as their explicit fit, their completeness, or their company information3.

Reference:3: Scoring and Grading Prospects

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asked 23/09/2024
Sean Frenette
36 questions
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