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Which list email report metric represents the total number of emails minus hard and soft bounces?
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Question 27 - Certified Marketing Cloud Account Engagement Specialist discussion

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Which list email report metric represents the total number of emails minus hard and soft bounces?

A.
Total Opt Outs
Answers
A.
Total Opt Outs
B.
Total Sent
Answers
B.
Total Sent
C.
Total Queued
Answers
C.
Total Queued
D.
Total Delivered
Answers
D.
Total Delivered
Suggested answer: D

Explanation:

The list email report metric that represents the total number of emails minus hard and soft bounces is total delivered. Total delivered measures how many emails were successfully delivered to the recipients' inboxes, without being rejected by the email servers. Hard bounces are permanent delivery failures, such as invalid email addresses or blocked domains. Soft bounces are temporary delivery failures, such as full inboxes or server issues. Total opt outs, total sent, and total queued are not the same as total delivered. Total opt outs measures how many recipients unsubscribed from your emails. Total sent measures how many emails were sent from Marketing Cloud Account Engagement. Total queued measures how many emails were waiting to be sent from Marketing Cloud Account Engagement.Reference[Email Metrics Glossary]

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asked 23/09/2024
Javier Cardaba Enjuto
37 questions
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