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Which list email report metric represents the total number of emails minus hard and soft bounces?
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A marketing user has created an email content record using the enhanced Pardot email experience. How can they send this email in an engagement program?
What is the expected behavior if an automation rule is NOT set to repeat?
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

Question 26 - Certified Marketing Cloud Account Engagement Specialist discussion

Report
Export

A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.

What is the recommended way to identify these prospects to export to .csv?

A.
Create an automation rule based on product Name.
Answers
A.
Create an automation rule based on product Name.
B.
Create a completion action based on Product Name.
Answers
B.
Create a completion action based on Product Name.
C.
Create a dynamic list based on Product Name.
Answers
C.
Create a dynamic list based on Product Name.
D.
Create a segmentation rule based on Product Name.
Answers
D.
Create a segmentation rule based on Product Name.
Suggested answer: D

Explanation:

The recommended way to identify the prospects who purchased a certain product within the last year and export them to a .csv file is to create a segmentation rule based on the Product Name field. A segmentation rule is a one-time rule that matches prospects based on certain criteria and performs certain actions. You can create a segmentation rule that matches prospects who have the specific product name in the Product Name field and the action to export them to a .csv file. This way, you can get a one-time export of all the prospects who have the product name before it changes. An automation rule, a completion action, or a dynamic list are not suitable for this goal, as they are either recurring, real-time, or based on an activity, not a one-time export based on a field value.Reference[Segmentation Rules Overview]

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asked 23/09/2024
Jimmy Wasson
37 questions
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