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Question 11 - Certified Marketing Cloud Account Engagement Specialist discussion

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Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?

A.
Pipeline dashboard
Answers
A.
Pipeline dashboard
B.
Engagement dashboard
Answers
B.
Engagement dashboard
C.
Account-Based Marketing dashboard
Answers
C.
Account-Based Marketing dashboard
D.
Multi-Touch Attribution dashboard
Answers
D.
Multi-Touch Attribution dashboard
Suggested answer: B

Explanation:

The engagement dashboard in B2B Marketing Analytics shows the total submissions across all Marketing Cloud Account Engagement landing pages, as well as other metrics such as views, conversion rate, cost per lead, etc. The engagement dashboard helps marketers measure the performance of their marketing campaigns and optimize their content strategy. The pipeline dashboard shows the revenue generated by marketing campaigns, the account-based marketing dashboard shows the engagement and influence of key accounts, and the multi-touch attribution dashboard shows the impact of marketing touchpoints on sales outcomes.ReferenceB2B Marketing Analytics Overview

asked 23/09/2024
Spandana Gangavaram
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