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Question 17 - Certified Marketing Cloud Account Engagement Specialist discussion

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LenoxSoft's Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren't being counted in the list email report.

Based on this link's format, why wouldn't it have been re-written for tracking?

A.
The link should start with http or https to be automatically re-written.
Answers
A.
The link should start with http or https to be automatically re-written.
B.
The link should contain a wildcard to be automatically re-written.
Answers
B.
The link should contain a wildcard to be automatically re-written.
C.
The link should point to go.Marketing Cloud Account Engagement com to be automatically re-written.
Answers
C.
The link should point to go.Marketing Cloud Account Engagement com to be automatically re-written.
D.
The link should be populated with variable tags to be automatically re-written
Answers
D.
The link should be populated with variable tags to be automatically re-written
Suggested answer: A

Explanation:

The reason why the email link www.lenoxsoft.com was not re-written for tracking is that the link should start with http or https to be automatically re-written. Marketing Cloud Account Engagement automatically re-writes links in emails to track the clicks and measure the engagement of the recipients. However, Marketing Cloud Account Engagement only re-writes links that start with http or https, as these are the protocols that indicate a web address. The link www.lenoxsoft.com does not have a protocol, so Marketing Cloud Account Engagement does not recognize it as a web address and does not re-write it for tracking. The other options are not relevant for link re-writing. The link does not need to contain a wildcard, point to go.Marketing Cloud Account Engagement.com, or be populated with variable tags to be automatically re-written. These are features that can be used to create dynamic or custom links, but they are not required for link re-writing.Reference[Link Click Tracking]

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asked 23/09/2024
Andrew Oliphant
36 questions
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