ExamGecko
Search Search Login
Home Home / Salesforce / Certified Marketing Cloud Account Engagement Specialist
Question list
Search
Search
Open VPLUS File
Convert VPLUS to PDF

Related questions

Which list email report metric represents the total number of emails minus hard and soft bounces?
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet. What can a Pardot administrator enable the form in order to reset the form after each new submission?
A marketing user pauses an Engagement Studio program and adds a new recipient list. What will happen to the newly added prospects when the program is resumed?
Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted. If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
A marketing user has created an email content record using the enhanced Pardot email experience. How can they send this email in an engagement program?
What is the expected behavior if an automation rule is NOT set to repeat?
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

Question 54 - Certified Marketing Cloud Account Engagement Specialist discussion

Report
Export

What variable tag must be included in an email to allow prospects to manage their email preferences?

A.
%%opt_out%% or %%email_preference_center%%
Answers
A.
%%opt_out%% or %%email_preference_center%%
B.
%%unsubscribe %% or %% email_preference_ center %%
Answers
B.
%%unsubscribe %% or %% email_preference_ center %%
C.
%%opt_out%% report_spam %%
Answers
C.
%%opt_out%% report_spam %%
D.
%%unsubscribe % or %% opt_out %%
Answers
D.
%%unsubscribe % or %% opt_out %%
Suggested answer: B

Explanation:

According to theSalesforce documentation, the variable tag that must be included in an email to allow prospects to manage their email preferences is %%unsubscribe%% or %%email_preference_center%%. A variable tag is a placeholder that is replaced with a specific value when the email is sent. The %%unsubscribe%% variable tag is replaced with a link that allows the prospect to unsubscribe from all emails from the sender. The %%email_preference_center%% variable tag is replaced with a link that allows the prospect to opt in or out of specific email lists or categories. Either of these variable tags can be used to enable prospects to manage their email preferences, and they are required by law in some countries. %%opt_out%% or %%email_preference_center%%, %%opt_out%% report_spam%%, and %%unsubscribe%% or %%opt_out%% are not valid variable tags that can be used to allow prospects to manage their email preferences, as they are either incorrect or nonexistent.

Reference:Salesforce documentation

Show Answer
asked 23/09/2024
Jason Kelley
34 questions
PreviousPreviousNextNext
User
Your answer:
0 comments
Sorted by

Leave a comment first

ExamGecko

Copyright @2023 ExamGecko | All right reserved

Mail us: [email protected]
About us
Contact us
Twitter X
Facebook
Medium
Convert VPLUS to PDF
Open VPLUS files Easily and Quickly
Privacy Policy
Disclaimer
Terms