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Question 108 - Certified Marketing Cloud Account Engagement Specialist discussion

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What is a good default sales ready lead score?

A.
75
Answers
A.
75
B.
50
Answers
B.
50
C.
200
Answers
C.
200
D.
100
Answers
D.
100
Suggested answer: D

Explanation:

A good default sales ready lead score is 100, as this indicates a high level of interest and engagement from the prospect. Lead scoring is a way of assigning a numerical value to each prospect based on their behavior and profile, such as visiting your website, opening your emails, filling out forms, etc. The higher the score, the more likely the prospect is to buy from you. A lead score of 100 means that the prospect has met all the criteria you have set for a sales ready lead, such as viewing a specific page, requesting a demo, or downloading a white paper. You can customize your lead scoring criteria and thresholds according to your business needs and goals. For more details --->12

asked 23/09/2024
Andrew Naftel
33 questions
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