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Question 133 - Certified Marketing Cloud Account Engagement Specialist discussion

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What can the GoToWebinar connector do?

A.
Register prospects for GoToWebinar events
Answers
A.
Register prospects for GoToWebinar events
B.
Display how long a prospect watched a webinar
Answers
B.
Display how long a prospect watched a webinar
C.
Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement
Answers
C.
Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement
D.
Display registrations and attendance as activities
Answers
D.
Display registrations and attendance as activities
E.
Pulls in Marketing Cloud Account Engagement emails to use in GoToWebinar
Answers
E.
Pulls in Marketing Cloud Account Engagement emails to use in GoToWebinar
Suggested answer: A, C, D

Explanation:

The GoToWebinar connector is a feature that allows you to integrate Marketing Cloud Account Engagement with GoToWebinar, a web conferencing platform. With this connector, you can:

Register prospects for GoToWebinar events from Marketing Cloud Account Engagement forms, landing pages, or completion actions.

Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement and create new prospect records for them.

Display registrations and attendance as activities on the prospect's record and use them as criteria for segmentation, automation, and reporting.

Reference: [GoToWebinar Connector], [Set Up the GoToWebinar Connector]

asked 23/09/2024
Maria Gervasi
42 questions
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