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Question 135 - Certified Marketing Cloud Account Engagement Specialist discussion

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If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?

A.
Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
Answers
A.
Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.
B.
No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
Answers
B.
No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
C.
Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
Answers
C.
Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
D.
No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
Answers
D.
No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
Suggested answer: A

Explanation:

A custom redirect is a special URL that tracks link clicks and conversions for any online marketing content. If a prospect clicks on a custom redirect after filling out a form, the prospect's assigned Marketing Cloud Account Engagement campaign will change only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign. Otherwise, the prospect's campaign will remain the same, since it is based on the first touchpoint. The page that the custom redirect links to does not affect the prospect's campaign.

Reference:Custom Redirects,Completion Actions, [Marketing Cloud Account Engagement Campaigns]

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asked 23/09/2024
Pushparaj A
40 questions
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