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Which list email report metric represents the total number of emails minus hard and soft bounces?
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
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Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted. If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
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What is the expected behavior if an automation rule is NOT set to repeat?
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

Question 137 - Certified Marketing Cloud Account Engagement Specialist discussion

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How can a Prospects score be changed?

A.
Segmentation rule
Answers
A.
Segmentation rule
B.
Profile
Answers
B.
Profile
C.
Completion Actions
Answers
C.
Completion Actions
D.
Manually
Answers
D.
Manually
Suggested answer: C, D

Explanation:

A prospect's score is a numerical value that indicates their level of interest in your products or services. You can change a prospect's score in two ways: using completion actions or manually. Completion actions are tasks that are performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to adjust a prospect's score based on their behavior. Manually, you can edit a prospect's score by entering a new value in the score field on their record. You cannot change a prospect's score using segmentation rules or profiles.

Reference: [Scoring],Completion Actions, [Edit Prospects]

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asked 23/09/2024
alvaro Vasconcelos
35 questions
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