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Question 223 - Certified Marketing Cloud Account Engagement Specialist discussion

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How can a marketer avoid emailing prospects more than once in a ten day span?

A.
Use an automation rule to create a frequency suppression list.
Answers
A.
Use an automation rule to create a frequency suppression list.
B.
Use the global account setting to suppress frequently emailed prospects.
Answers
B.
Use the global account setting to suppress frequently emailed prospects.
C.
Use a segmentation rule to create a frequency suppression list.
Answers
C.
Use a segmentation rule to create a frequency suppression list.
D.
Use a dynamic list to create a frequency suppression list.
Answers
D.
Use a dynamic list to create a frequency suppression list.
Suggested answer: D

Explanation:

The way that a marketer can avoid emailing prospects more than once in a ten day span is to use a dynamic list to create a frequency suppression list. A dynamic list is a type of list that automatically updates based on specific criteria, such as field values, activities, or scores. A frequency suppression list is a type of list that excludes prospects who have been emailed within a certain time frame, such as ten days. By using a dynamic list with a frequency suppression criteria, a marketer can ensure that they do not email prospects who have already received an email recently.Using an automation rule, a global account setting, or a segmentation rule are not ways that a marketer can avoid emailing prospects more than once in a ten day span, as they either do not create lists, do not update automatically, or do not run continuously2.

Reference:2: Dynamic Lists

asked 23/09/2024
Mark David
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