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Which list email report metric represents the total number of emails minus hard and soft bounces?
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet. What can a Pardot administrator enable the form in order to reset the form after each new submission?
A marketing user pauses an Engagement Studio program and adds a new recipient list. What will happen to the newly added prospects when the program is resumed?
Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted. If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
A marketing user has created an email content record using the enhanced Pardot email experience. How can they send this email in an engagement program?
What is the expected behavior if an automation rule is NOT set to repeat?
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

Question 230 - Certified Marketing Cloud Account Engagement Specialist discussion

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What would a hard bounce refer to on an email sending report?

A.
An email that is recognized, but returned to the sender because the recipient's mailbox is full.
Answers
A.
An email that is recognized, but returned to the sender because the recipient's mailbox is full.
B.
An email that is recognized, but returned to the sender because the mail server is temporarily unavailable
Answers
B.
An email that is recognized, but returned to the sender because the mail server is temporarily unavailable
C.
An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.
Answers
C.
An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.
D.
An email that permanently bounced back to the sender because the address is invalid.
Answers
D.
An email that permanently bounced back to the sender because the address is invalid.
Suggested answer: D

Explanation:

A hard bounce refers to an email that permanently bounced back to the sender because the address is invalid.A hard bounce occurs when the prospect's email address is incorrect, the domain name does not exist, or the sender is suspected as spam and/or has been blocked7.Marketing Cloud Account Engagement marks prospects with hard bounces as undeliverable and prevents any further email sends to them8.A hard bounce is different from a soft bounce, which is a temporary delivery failure due to reasons such as a full mailbox, a server outage, or a message size limit9.Marketing Cloud Account Engagement retries sending emails to prospects with soft bounces until they are delivered or until they reach five soft bounces, after which they are marked as undeliverable

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asked 23/09/2024
Aung Zin
41 questions
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