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Which list email report metric represents the total number of emails minus hard and soft bounces?
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
If the information in Salesforce differs from the information in Marketing Cloud Account Engagement, by default what information will be kept?
LenoxSoft has a yearly conference and is using a Pardot form on a computer tablet. What can a Pardot administrator enable the form in order to reset the form after each new submission?
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Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted. If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
A marketing user has created an email content record using the enhanced Pardot email experience. How can they send this email in an engagement program?
What is the expected behavior if an automation rule is NOT set to repeat?
By default (using business accounts) Marketing Cloud Account Engagement creates new records as:

Question 250 - Certified Marketing Cloud Account Engagement Specialist discussion

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Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

A.
Completion actions based on email link clicks only execute once per prospect.
Answers
A.
Completion actions based on email link clicks only execute once per prospect.
B.
Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
Answers
B.
Completion actions based on link clicks do not trigger on unsubscribe links or email preference page clicks.
C.
Completion actions based on email opens will retroactively apply if added after the email send.
Answers
C.
Completion actions based on email opens will retroactively apply if added after the email send.
D.
Completion actions based on image file downloads only execute once per day.
Answers
D.
Completion actions based on image file downloads only execute once per day.
Suggested answer: A, C

Explanation:

When using completion actions for list emails, you should keep in mind that completion actions based on email link clicks only execute once per prospect, and completion actions based on email opens will retroactively apply if added after the email send. These are important considerations because they affect how your completion actions will work and what results you will see. For example, if you want to add a prospect to a list based on a link click, you should know that the completion action will only fire the first time the prospect clicks the link, not every time.Similarly, if you want to change a prospect's score based on an email open, you should know that the completion action will apply to all prospects who opened the email, even if they opened it before you added the completion action

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asked 23/09/2024
Catarina Machado
32 questions
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