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Question 278 - Certified Marketing Cloud Account Engagement Specialist discussion

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A Pardot user notices an odd field value on a prospect record and wants to investigate.

What should the first course of action be?

A.
Review the recent form submissions to see if the prospect updated their information.
Answers
A.
Review the recent form submissions to see if the prospect updated their information.
B.
Go to the prospect record and view the prospects Audits tab to see all changes made to the prospect record.
Answers
B.
Go to the prospect record and view the prospects Audits tab to see all changes made to the prospect record.
C.
Look up the prospect's assigned user and call them to see if they made the change.
Answers
C.
Look up the prospect's assigned user and call them to see if they made the change.
D.
Go to the prospect record and click on the field value in question to see what caused the change.
Answers
D.
Go to the prospect record and click on the field value in question to see what caused the change.
Suggested answer: B

Explanation:

When investigating an odd field value on a prospect's record in Pardot, the first course of action should be to view the prospect's Audit tab. This tab provides a comprehensive log of all changes made to the prospect's record, including information on what changes were made, who made them, and when they were made. This approach allows users to quickly ascertain the source of the odd field value, whether it was updated through a form submission, manually edited by another user, or changed through some other process. It is a more direct and reliable method than contacting assigned users or reviewing individual form submissions, which may not conclusively reveal the origins of the specific change.

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asked 23/09/2024
Aleksey Koltsov
30 questions
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