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Northern Trail Outfitters (NTO) wants to determine the best identifier for subscribers across all channels. What should be recommended5
NTO uses an external CRM which only exports encrypted files. NTO's marketing manager team wants to use some of the subscriber data found in the CRM for future marketing sends. Which three actions should be included in an automation given these requirements? Choose 3
A developer is building a landing page in Marketing Cloud and an email with a Call-To page will display personal information about the subscriber. In which way could the developer create the CTA link?
A developer created an email using the fasubjectLine variable as the subject line. Due to revisions, the developer declared <>subjectLine in multiple locations throughout the email, including: Which subject line will be used at the time of deployment?
A developer is working on cross-channel campaign functions for the email team at Northern Trail Outfitters. They are reviewing available APIs for the different Marketing Cloud applications to determine the most appropriate solution for each. Which application utilizes the REST API?
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A developer is experiencing timeouts when testing a SQL Query Activity in Automation Studio. How should the developer optimize the query?
A developer wants to write a query to compile data originating from an HTML form so it can be exported in CSV format. However, the source data extension may contain line breaks within the Comments field, which makes it difficult to read and sort the resulting CSV. Which SQL functions could be used to change each line break to a single space?
NTO puts the word TEST at the beginning of the name for each test emai. Which query would return the subs who were sent those emails?
A developer needs to process a payload from an external system in a CloudPage. What Marketing Cloud Server-Side JavaScript Platform function should be used for converting a string payload in JSON format to a JavaScript object?

Question 21 - Certified Marketing Cloud Developer discussion

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NTO wants to exclude sends to specific subscribers based on a business rule, which is defined in an Exclusion Script. Which three types of sends would support this functionality? Choose 3

A.
Journey Builder Send Email Activity
Answers
A.
Journey Builder Send Email Activity
B.
Content Builder Send Flow
Answers
B.
Content Builder Send Flow
C.
Send Marketing Cloud Email in Sales or Service Cloud
Answers
C.
Send Marketing Cloud Email in Sales or Service Cloud
D.
Journey Builder Send SMS Activity
Answers
D.
Journey Builder Send SMS Activity
E.
Automation Studio Send Email Activity
Answers
E.
Automation Studio Send Email Activity
Suggested answer: A, B, E
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asked 23/09/2024
Vidana Weerasinghe
43 questions
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