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Question 125 - Certified Sales Cloud Consultant discussion

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Cloud Kicks is running a campaign for the Shoe of the Month club. Sales management wants to use Campaign Influence features with Opportunities to attribute a percentage of success to influential campaigns.

Which feature will allow for revenue share with standard and custom attribution models?

A.
Create a reporting snapshot for Campaigns.
Answers
A.
Create a reporting snapshot for Campaigns.
B.
Use sharing rules to give access to Campaign members.
Answers
B.
Use sharing rules to give access to Campaign members.
C.
Create a formula field to track Campaign Influence.
Answers
C.
Create a formula field to track Campaign Influence.
D.
Use Customizable Campaign Influence for reporting.
Answers
D.
Use Customizable Campaign Influence for reporting.
Suggested answer: D

Explanation:

Customizable Campaign Influence is a feature that allows users to attribute revenue share to influential campaigns using standard or custom attribution models. An attribution model is a set of rules that determines how much credit each campaign receives for influencing an opportunity. For example, a 50/50 attribution model gives equal credit to all campaigns associated with an opportunity, while a First Touch attribution model gives 100% credit to only the first campaign that touched an opportunity. Customizable Campaign Influence can be enabled from Setup, and it requires that Campaign Influence is also enabled. Users can then add or edit Campaign Influence records from the Campaign Influence related list on Opportunity page layouts, and use reports and dashboards to analyze campaign performance and ROI.

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asked 23/09/2024
Rebecca Gillespie
40 questions
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