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Question 234 - Certified Sales Cloud Consultant discussion

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Sales reps at Universal Containers receive leads that are generated from various channels. Lead quality varies greatly. Sales managers want the sales reps to focus on the leads most likely to result in a sale.

What should the consultant recommend to meet this requirement?

A.
implement a lead scoring strategy.
Answers
A.
implement a lead scoring strategy.
B.
Create list views to filter on each lead source.
Answers
B.
Create list views to filter on each lead source.
C.
Implement lead assignment rules.
Answers
C.
Implement lead assignment rules.
Suggested answer: A

Explanation:

Implementing a lead scoring strategy is the most effective way to help sales reps focus on leads most likely to result in a sale. Lead scoring involves assigning values to leads based on criteria such as demographic information, behavior, and engagement levels. This helps sales teams prioritize their efforts on high-quality leads, improving conversion rates and sales efficiency. According to Salesforce documentation, lead scoring can significantly enhance sales productivity by ensuring that the most promising leads are followed up on promptly.

asked 23/09/2024
Lyboth Ntsana
43 questions
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