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Question 242 - Certified Sales Cloud Consultant discussion

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Cloud Kicks has purchased a list of prospects and wants sales reps to contact and measure the return on investment (ROI) of the purchased list.

Which solution should the consultant recommend?

A.
Import the list as new Leads and update the Lead Source to ''Purchased Lead''.
Answers
A.
Import the list as new Leads and update the Lead Source to ''Purchased Lead''.
B.
Import the prospects as Contacts and assign them to Accounts.
Answers
B.
Import the prospects as Contacts and assign them to Accounts.
C.
Import the list as new Leads and map the Campaign during import.
Answers
C.
Import the list as new Leads and map the Campaign during import.
Suggested answer: C

Explanation:

To measure the return on investment (ROI) of the purchased list of prospects, the consultant should recommend importing the list as new Leads and mapping the Campaign during import. By associating the leads with a specific campaign, Cloud Kicks can track the effectiveness of the purchased list and measure ROI through campaign reports. This approach allows sales reps to contact the leads and enables the organization to analyze the performance of the campaign linked to the purchased leads. Salesforce's campaign management and lead tracking features support detailed ROI analysis and reporting.

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asked 23/09/2024
cesar ganguie
42 questions
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