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Question 50 - Certified Sales Representative discussion

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How should a sales representative use a client profile during the sales process?

A.
To create messages that appeal to a broad audience
Answers
A.
To create messages that appeal to a broad audience
B.
To build a standard message to maximize return on investment (ROI)
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B.
To build a standard message to maximize return on investment (ROI)
C.
To tailor a message to meet a target audience's needs
Answers
C.
To tailor a message to meet a target audience's needs
Suggested answer: C

Explanation:

Tailoring a message to meet a target audience's needs is how a sales rep should use a client profile during the sales process. A client profile is a document that summarizes the characteristics, preferences, and behaviors of a specific segment or group of customers. A message is a communication or presentation that the sales rep delivers to the customers to persuade them to buy their product or service. Tailoring a message helps to show relevance, value, and differentiation to the target audience, as well as to capture their attention and interest.

asked 23/09/2024
Arthur Moron
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