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Question 79 - Certified Sales Representative discussion

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How can a sales representative best identify a customer's challenges and initiatives?

A.
Elicit detailed responses by asking open-ended questions during meetings.
Answers
A.
Elicit detailed responses by asking open-ended questions during meetings.
B.
Present an overview of new products their company has brought to market.
Answers
B.
Present an overview of new products their company has brought to market.
C.
Ask 'yes' or 'no' questions to make the discussion efficient.
Answers
C.
Ask 'yes' or 'no' questions to make the discussion efficient.
Suggested answer: A

Explanation:

Asking open-ended questions is a key skill for sales representatives, as it allows them to uncover the customer's challenges and initiatives, as well as their goals, needs, and pain points. Open-ended questions are those that cannot be answered with a simple "yes" or "no", but require the customer to provide more information and explanation. For example, instead of asking "Are you happy with your current solution?", a sales rep can ask "What are the main challenges you are facing with your current solution?" or "How does your current solution help you achieve your goals?" By eliciting detailed responses, the sales rep can gain a deeper understanding of the customer's situation, identify opportunities to add value, and tailor their solution accordingly.Reference:

Sales Rep Training: Prepare Your Team to Sell Successfully, unit "Ask Open-Ended Questions to Uncover Customer Needs".

Cert Prep: Salesforce Certified Sales Representative, unit "Use Discovery to Understand Customer Needs".

asked 23/09/2024
Avadhesh Dubey
32 questions
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