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Question 94 - Certified Sales Representative discussion

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A sales representative is trying to engage a prospect who is unresponsive to cold calls.

Which approach can the sales rep take as an alternative to build interest and align on why a solution meets the prospect's needs?

A.
Engage the prospect through different channels.
Answers
A.
Engage the prospect through different channels.
B.
Pause engagement and follow up at another time.
Answers
B.
Pause engagement and follow up at another time.
C.
Try calling the prospect at different times.
Answers
C.
Try calling the prospect at different times.
Suggested answer: A

Explanation:

If a prospect is unresponsive to cold calls, the sales rep can take an alternative approach to build interest and align on why a solution meets the prospect's needs by engaging the prospect through different channels. Different channels can include email, social media, text, video, or webinars. By using different channels, the sales rep can increase the chances of reaching the prospect, capture their attention, and provide relevant and personalized messages that showcase the value of the solution. The sales rep should also research the prospect's preferences, needs, and pain points, and use a multi-touch strategy to nurture the relationship and move the prospect along the sales cycle.Reference: [Sales Rep Training: Generate Leads], [Cert Prep: Salesforce Certified Sales Representative: Generate Leads]

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asked 23/09/2024
Jahcorey Howze
34 questions
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