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Question 102 - Certified Sales Representative discussion

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What are the key elements of a successful cold call?

A.
Several short questions and a shared link to product descriptions on the company website
Answers
A.
Several short questions and a shared link to product descriptions on the company website
B.
A compelling hook that ties in a product or service and open-ended questions
Answers
B.
A compelling hook that ties in a product or service and open-ended questions
C.
Details about the decision maker and a follow-up with them soon after the call
Answers
C.
Details about the decision maker and a follow-up with them soon after the call
Suggested answer: B

Explanation:

A cold call is a phone call to a potential customer who has not expressed any prior interest in your product or service. The key elements of a successful cold call are a compelling hook and open-ended questions. A compelling hook is a brief statement that captures the attention of the prospect and shows them how your product or service can solve their problem or meet their need. Open-ended questions are questions that require more than a yes or no answer, and that encourage the prospect to share more information about their situation, goals, challenges, and preferences. By using a compelling hook and open-ended questions, you can engage the prospect, build rapport, qualify them as a lead, and move them to the next stage of the sales process.Reference:

Cert Prep: Salesforce Certified Sales Representative, unit "Generate Leads and Opportunities"

[Sales Rep Training], unit "Prepare Your Team to Sell Successfully"

asked 23/09/2024
Matthew Sain
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