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Question 123 - Certified Sales Representative discussion

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Which aspects of a prospect's buying culture and climate should a sales representative consider as part of the qualification process?

A.
Standard billing terms, legal authority, and payment methods
Answers
A.
Standard billing terms, legal authority, and payment methods
B.
Decision-making process, urgency for change, and openness to new solutions
Answers
B.
Decision-making process, urgency for change, and openness to new solutions
C.
Preferred communication channels, time zone, and office hours
Answers
C.
Preferred communication channels, time zone, and office hours
Suggested answer: B

Explanation:

In the qualification process, a sales representative should consider aspects of a prospect's buying culture and climate such as the decision-making process, urgency for change, and openness to new solutions. Understanding these elements helps the sales rep tailor their approach to align with the prospect's priorities and decision-making dynamics. Knowing who is involved in the decision-making, how urgent the need for a solution is, and how receptive the organization is to adopting new technologies or approaches can significantly impact the strategy for engaging with the prospect and ultimately, the success of the sale. Salesforce advocates for a thorough qualification process that includes assessing these factors to better understand the prospect's needs and how to effectively address them.

asked 23/09/2024
Luis Raul Juarez Cosio
38 questions
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