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Question 12 - Certified Strategy Designer discussion

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Claud Kicks (CK) has launched a new online store with special emphasis on improving user experience.

Which metric should be used to measure user experience improvements achieved as on outcome of the redesign?

A.
Increased transaction volume
Answers
A.
Increased transaction volume
B.
Net Adoption Score (NAS)
Answers
B.
Net Adoption Score (NAS)
C.
Customer Satisfaction Score (CSAT)
Answers
C.
Customer Satisfaction Score (CSAT)
Suggested answer: C

Explanation:

The best metric to measure user experience improvements achieved as an outcome of the redesign is Customer Satisfaction Score (CSAT), which is a simple and direct way of gauging how satisfied customers are with the product or service. Increased transaction volume or Net Adoption Score (NAS) may not reflect the user experience aspects of the redesign.

asked 23/09/2024
Tina Christiansen
31 questions
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