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Question 57 - Certified Strategy Designer discussion

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A strategy designer is working on an app for the financial industry and gets the sense that stakeholders don't share a common understanding of customer pain points.

What should the strategy designer create to align stakeholders on the most important customer issues'?

A.
Service blueprint
Answers
A.
Service blueprint
B.
Journey map
Answers
B.
Journey map
C.
Data dashboard
Answers
C.
Data dashboard
Suggested answer: B

Explanation:

A journey map is a tool that the strategy designer should create to align stakeholders on the most important customer issues. A journey map is a visual representation of the customer's experience with a product or service, from their perspective. It helps identify the customer's needs, goals, pain points, emotions, and touchpoints across different stages of their journey. It also helps prioritize and address the most critical customer problems or opportunities for improvement.

Reference: https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct-a-journey-mapping-session

asked 23/09/2024
Jason Potter
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