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Question 62 - Certified Strategy Designer discussion

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Cloud Kicks (CK) designs innovative footwear for site athletes. Manufacturing the footwear is possible but expensive.

What should CK focus testing efforts on to determine whether to produce at scale?

A.
Novelty, privacy, and potential to go viral
Answers
A.
Novelty, privacy, and potential to go viral
B.
Competitive advantage, impact, and own ability
Answers
B.
Competitive advantage, impact, and own ability
C.
Desirability, viability, and feasibility
Answers
C.
Desirability, viability, and feasibility
Suggested answer: C

Explanation:

The best focus for testing efforts to determine whether to produce a product at scale is desirability, viability, and feasibility, which are the three key dimensions of design thinking that evaluate whether a product is desirable for users, viable for business, and feasible for technology. Novelty, privacy, and potential to go viral or competitive advantage, impact, and own ability are not comprehensive enough to cover all aspects of design thinking.

asked 23/09/2024
Carson Plunkett
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