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Question 70 - Certified Strategy Designer discussion

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The design team at Cloud Kicks is in the early stages of exploring an idea for a wearable device to track customers activity during workouts.

They employ footwear designers and manufacturing experts, but they lack an engineer experienced in consumer hardware,

What should the strategy designer do to determine whether or not to pursue this product idea?

A.
Perform secondary research on common hardware issues.
Answers
A.
Perform secondary research on common hardware issues.
B.
Hire an engineer with experience in consumer devices.
Answers
B.
Hire an engineer with experience in consumer devices.
C.
Conduct an expert interview in consumer device engineering.
Answers
C.
Conduct an expert interview in consumer device engineering.
Suggested answer: C

Explanation:

The strategy designer should conduct an expert interview in consumer device engineering to determine whether or not to pursue this product idea. An expert interview is a way to gather information and insights from someone who has specialized knowledge or experience in a relevant domain. It can help validate assumptions, identify risks, and explore opportunities for innovation. Performing secondary research may not provide enough depth or specificity for this product idea. Hiring an engineer may be premature and costly at this stage.

asked 23/09/2024
Echo Wind
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